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Does Your Board of Directors Get SEO?

Does Your Board of Directors Get SEO? | Content Strategy |Brand Development |Organic SEO | Scoop.it
Recently, I joined my first Board of Directors at Vanderheyden, a New York family services organi...

 

According to BoardSource, the Board of Directors has ten basic responsibilities (in their case speaking primarily for non-profit boards, but we can extend the example to corporate boards as well):


1. Determine the Organization’s Mission and Purpose
2. Select the Executive
3. Support the Executive and Review His or Her Performance
4. Ensure Effective Organizational Planning
5. Ensure Adequate Resources
6. Manage Resources Effectively
7. Determine and Monitor the Organization’s Products, Services and Programs
8. Enhance the Organization’s Public Image
9. Serve as a Court of Appeal
10. Assess Its Own Performance

 

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Seeing Your Website from Your Visitor’s Point of View

Seeing Your Website from Your Visitor’s Point of View | Content Strategy |Brand Development |Organic SEO | Scoop.it
Web design can be a pretty complicated process, especially for business owners with limited experience in the field.

 

Web designers may create beautiful websites, but they have to understand your audience before that pretty site will do any good. You can do your part by using these tools to take an honest look at your site and how it is being perceived by the most important people—the end users.

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