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Study: 39% Of Google Search Referrers Now "Not Provided"

Study: 39% Of Google Search Referrers Now "Not Provided" | Content Strategy |Brand Development |Organic SEO | Scoop.it
It is just over a year since Google began encrypting search by default for signed-in users. A new study finds that as a result, 39% search-related traffic from Google to web sites now has search terms withheld.

 

“Not Provided” is what Google Analytics shows in cases where Google no longer reports a search term due to encryption (other analytics programs may use other phrases).

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Universal Analytics: The Next Generation of Google Analytics

Universal Analytics: The Next Generation of Google Analytics | Content Strategy |Brand Development |Organic SEO | Scoop.it
Universal Analytics is the next generation of Google Analytics. It is a series of technologies that helps businesses measure their digital world.

Via Kazumichi Sakata (Mario), paulo oliveira
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