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Scooped by Level343 onto Content Strategy |Brand Development |Organic SEO |
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Last time, I was talking about the analysis of click through rates by position based on data from Google’s Webmaster Tools and I promised we’d look at a wider range of countries.
What is very clear from the data is that first position for marketers targeting Germany matters considerably more than it does for other countries — and that difference is not small. The average German click through rate in position one is currently running at just a fraction below 40% on average.
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If you really need to create a unique experience for a specific product or product set, then create a new section located in a sub folder on your TLD. This will give you all the benefit of a new experience for your users, while allowing all the metrics that you gain from links, social, and users to be applied to your primary domain, making it more powerful. Delete the scoop?
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For example, you might hear conventional wisdom that you should get a top-level domain (TLD) for specific countries. You also might hear about subfolders, or possibly microsites. Before helping you navigate through these choices, a few definitions might clarify these options:
Wise, actionable information. A must read if you work in International SEO. Delete the scoop?
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