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Scooped by Level343 onto Content Strategy |Brand Development |Organic SEO |
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Last time, I was talking about the analysis of click through rates by position based on data from Google’s Webmaster Tools and I promised we’d look at a wider range of countries.
What is very clear from the data is that first position for marketers targeting Germany matters considerably more than it does for other countries — and that difference is not small. The average German click through rate in position one is currently running at just a fraction below 40% on average.
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If you needed to describe the difference between structured and unstructured writing in twenty words or less, you could hardly do better than this: Structured writing means metadata first, content afterwards; unstructured writing means content first, metadata afterwards.
Picture credit: http://www.hannonhill.com/kb/1_files/images/tech-guides/structured-data-definitions-chart.jpg Delete the scoop?
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