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How to Add Reviews to Your Site Using Schema Structured Data Markup

How to Add Reviews to Your Site Using Schema Structured Data Markup | Content Strategy |Brand Development |Organic SEO | Scoop.it
You want to help your organic listings stand out in the search results – this is becoming increasingly important as more websites compete with you for visibility and clicks. Here’s how to add reviews to your site using schema structured data markup.

 

Google's thoughts on reviews are simple: don’t lie or mislead with your reviews. If you're a compensated reviewer, you need to say so. If you're writing a review for a product you use, say so. You'll get nailed falsifying reviews from third parties on your own site or on other sites, so don’t do it.

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Content Strategy |Brand Development |Organic SEO
Fresh Content is king -SEOs, copywriters & search engines.
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Content Strategy | Brand Development | Organic SEO

Content Strategy | Brand Development | Organic SEO | Content Strategy |Brand Development |Organic SEO | Scoop.it

Organic SEO, brand development and content strategies go hand in hand. Marketing online is a mixture of all three: becoming visible with organic SEO, building your brand and doing it all with sound content strategies. Fresh Content is Kind provides links from around the Web for your enjoyment and learning, to help you market your most important asset – your brand.

 

How can we help you? Contact us and find out how... http://level343.com/

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13 Unexpectedly Great Marketing Tactics

13 Unexpectedly Great Marketing Tactics | Content Strategy |Brand Development |Organic SEO | Scoop.it
Sometimes mixing up your marketing yields the best results
The post 13 Unexpectedly Great Marketing Tactics appeared first on Search Engine Journal.
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Content Marketing For Local Businesses: Get Creative & Pay To Play - Search Engine Land

Content Marketing For Local Businesses: Get Creative & Pay To Play - Search Engine Land | Content Strategy |Brand Development |Organic SEO | Scoop.it
Even with all the competition online, local businesses can still stand out using creative content to attract new customers. Columnist Will Scott explains.
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Should You Customize Your SEO Strategy for Specific Niches?

Should You Customize Your SEO Strategy for Specific Niches? | Content Strategy |Brand Development |Organic SEO | Scoop.it
Customization is the heart of any successful SEO Strategy. In our latest post from Brian Harnish, find out if you should customize your niche SEO Strategy.
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4 Great Ways to Make Content Shareable

4 Great Ways to Make Content Shareable | Content Strategy |Brand Development |Organic SEO | Scoop.it
4 Great Ways to Make Content Shareable - Shareable Content So what have we learned? Positive, interesting or entertaining listicles that are easy to share
Level343's insight:

It’s short-term fame, however. When everything is said and done, viral content generally brings a little bit of joy as people pour into peruse, but it’s short-lived. Most of those visitors are fair-weather friends, quickly gone once the fervor drops. The people who stay make viral content – or any kind of content – worthwhile. For them, create quality, consistent content and build a solid long-term following.

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How to Claim an Orphaned Google+ Page | Whitespark

How to Claim an Orphaned Google+ Page | Whitespark | Content Strategy |Brand Development |Organic SEO | Scoop.it
Level343's insight:
Take control of your previously verified Google listing

If this is your business or you have access to the phone number on the listing, follow the steps below. For marketing consultants, the process is exactly the same, except they must notify the client to expect a call from Google. This works best if they can answer the phone the same day, or even the same hour.

 
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6 Responsive WordPress Themes to Comply With Google’s New Algorithm Update

6 Responsive WordPress Themes to Comply With Google’s New Algorithm Update | Content Strategy |Brand Development |Organic SEO | Scoop.it
After Mobilegeddon, you need to be sure you have a responsive Wordpress theme. Check out this list for six options to get started.
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Google “Phantom” Update Rolling Out Targeting Informational, ‘How-To’ Content

Google “Phantom” Update Rolling Out Targeting Informational, ‘How-To’ Content | Content Strategy |Brand Development |Organic SEO | Scoop.it
NBC reports that an undisclosed, “phantom” algorithm update is rolling out in Google search right now which is primarily impacting publishers of “how-to” style content.
Level343's insight:

“When you have a domain-level algorithm update or ranking change, it can impact the whole site… Pages that should be drawing well could also be pulled down in the results.”

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How To Acquire A New Location & Avoid Screwing Up The Local SEO

How To Acquire A New Location & Avoid Screwing Up The Local SEO | Content Strategy |Brand Development |Organic SEO | Scoop.it
Expanding your business by acquiring a new location? Columnist Andrew Shotland discusses how to preserve its existing search equity while rebranding.
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How Search Result Analysis Leads To A Better SEO Program - Search Engine Land

How Search Result Analysis Leads To A Better SEO Program - Search Engine Land | Content Strategy |Brand Development |Organic SEO | Scoop.it
Columnist Derek Edmond reminds us that sometimes we get so busy with the execution of ongoing SEO tactics that we forget to step back and review the actual content experience competitors have to offer.
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Google Analytics Settings: Is Your Setup Correct?

Google Analytics Settings: Is Your Setup Correct? | Content Strategy |Brand Development |Organic SEO | Scoop.it
Up until recently, I hadn’t really paid a huge amount of attention to all the different settings available to advertisers in Google Analytics.
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12 Things You SHOULDN’T Do on Your Company Blog

12 Things You SHOULDN’T Do on Your Company Blog | Content Strategy |Brand Development |Organic SEO | Scoop.it
Keeping a company blog is good, but only if you do it right.
The post 12 Things You SHOULDN’T Do on Your Company Blog appeared first on Search Engine Journal.
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The Scientific Secrets of Shareable Content: What BuzzFeed, Malcolm Gladwell, & #TheDress Have in Common

The Scientific Secrets of Shareable Content: What BuzzFeed, Malcolm Gladwell, & #TheDress Have in Common | Content Strategy |Brand Development |Organic SEO | Scoop.it
Is it possible to replicate the success of clickbait content? The truth is there is compelling science behind the success of shareable content.
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4 Technical SEO Issues That Often Go Unnoticed

4 Technical SEO Issues That Often Go Unnoticed | Content Strategy |Brand Development |Organic SEO | Scoop.it
Focusing on great content for your website, but failing on technical SEO is like putting Fernando Alonso in the 2015 McClaren F1 car. You have a great asset, but are being held back by technical issues!
Level343's insight:

Time consuming but well worth it... after all that's what the article is stating. Make the time, it's well worth it!

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How to Avoid Nasty #SEO Creep After 10 Years of Optimization by @stoneyd

How to Avoid Nasty #SEO Creep After 10 Years of Optimization by @stoneyd | Content Strategy |Brand Development |Organic SEO | Scoop.it
Continually assessing your site's performance, and making tweaks as along the way helps minimize "SEO creep" that can lead to frequent site rebuilds.
Level343's insight:

Great read!!

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Earning Links Through Trust: How Site Design & Content Quality Impact Your ... - Search Engine Land

Earning Links Through Trust: How Site Design & Content Quality Impact Your ... - Search Engine Land | Content Strategy |Brand Development |Organic SEO | Scoop.it
Link builders are often singularly focused on actively obtaining links, but columnist Jim Yu reminds us that we shouldn't neglect critical on-page elements in the process.
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7 Places For Blogger Outreach

7 Places For Blogger Outreach | Content Strategy |Brand Development |Organic SEO | Scoop.it
Here are 7 places for blogger outreach that I personally have used and, still use today. To partner with specialty bloggers, you can connect with them...
Level343's insight:

Marketing analysts have found that retailers who partner with small, defined niche sites receive higher converting traffic. To partner with specialty bloggers, you can connect with them where they hang out the most. Here are 7 places for blogger outreach that I personally have used and, still use today.

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4 SEO Strategies for Your Local Business

4 SEO Strategies for Your Local Business | Content Strategy |Brand Development |Organic SEO | Scoop.it

Local SEO is focused on your immediate area or a specific region, province, state California (state) San Francisco (city) and Bernal heights (neighborhood)

Level343's insight:

Local SEO is focused on your immediate area or a specific region, province, state, like California (state), San Francisco, (city) and Bernal heights (neighborhood) the great thing about local SEO is you can create a footprint locally and the results of your efforts can grow. Therefore, when people in a particular area are looking for your business, the search engines will dish up the most relevant eligible results based on the query.

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Phantom 2 – Analyzing The Google Update That Started On April 29, 2015

Phantom 2 – Analyzing The Google Update That Started On April 29, 2015 | Content Strategy |Brand Development |Organic SEO | Scoop.it
Two years ago on May 8, 2013, I began receiving emails from webmasters that saw significant drops in Google organic traffic overnight.  I’m not talking a
Level343's insight:

And remember, Penguin 2.0 rolled out just a few weeks after Phantom 1. It’s going to be very interesting to see if the next Penguin update follows that model. I guess we’ll find out soon enough. :)

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Sylvie Bédard's curator insight, May 18, 9:50 AM

Entre les maj de Google annoncée, et les non-annoncées, une seule constante: la qualité des contenus et des sites!

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How Can You Create Pinnable Content If You’re Not a Visual Brand?

How Can You Create Pinnable Content If You’re Not a Visual Brand? | Content Strategy |Brand Development |Organic SEO | Scoop.it
As we’ve started to dig in on the best way to connect with our audience on Pinterest, we came across an interesting question: How can we best create visual content for Pinners to Pin?
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Online Reviews, Reputation And How To Become Super Credible - Search Engine Land

Online Reviews, Reputation And How To Become Super Credible - Search Engine Land | Content Strategy |Brand Development |Organic SEO | Scoop.it
Looking to build your online reputation? Columnist Marcus Miller details the mindset local businesses need to build credibility beyond simple reviews.
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7 Things Content Creators Do to Create Share Worthy Content

7 Things Content Creators Do to Create Share Worthy Content | Content Strategy |Brand Development |Organic SEO | Scoop.it
Let's face it. Coming up with shareworthy content is difficult. But, you have very little excuse not to come up with one, because others are doing it.
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These Kids Have Some Logical Reactions to the Apple Watch

These Kids Have Some Logical Reactions to the Apple Watch | Content Strategy |Brand Development |Organic SEO | Scoop.it
TheFineBros‘ YouTube series of kids reacting to stuff has a new entry – and this time they’re taking a look at the Apple Watch! Or the iWatch.
Level343's insight:

Cute to watch ;)

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Google Is Replacing The Most Used Feature In Webmaster Tools

Google Is Replacing The Most Used Feature In Webmaster Tools | Content Strategy |Brand Development |Organic SEO | Scoop.it
Google announced the release of the new Search Analytics report in Webmaster Tools, which it promises will deliver webmasters more precise data.
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How to Be More Agile in an Integrated Marketing Strategy with #SEJSummit Speaker Andrew Girdwood

How to Be More Agile in an Integrated Marketing Strategy with #SEJSummit Speaker Andrew Girdwood | Content Strategy |Brand Development |Organic SEO | Scoop.it
I was so intrigued with SEJ Summit London speaker Andrew Girdwood’s title of Media Innovations Director at DigitasLBi, that I wanted to ask him more about innovation and integrated marketing.
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Your First Steps In Content Marketing - Search Engine Land

Your First Steps In Content Marketing - Search Engine Land | Content Strategy |Brand Development |Organic SEO | Scoop.it
New to content marketing and not sure where to begin? Columnist Eric Enge provides a helpful outline for SEOs (or anyone) looking to start incorporating this crucial digital marketing tactic.
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