To be perfectly straightforward, content marketing is giving people what they want when they’re searching the Internet so they end up buying your product.
Whatever the tone or the format, netizens will be attracted to good content. That has always been the case since the Internet gained mass appeal, and it has become even more important now that the Internet is the information hub of the 21st century. With so much stuff out there in the digital jungle for web users to consume, you can’t just expect any kind of content to attract attention, rank highly on search engines and gain traction on social media.
It has to be good. Great, even Awesome, if you want it to reach as many people as possible, and more importantly, to convince them to actually spend their hard-earned cash on what you’re shilling.