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Scooped by Level343 onto Content Strategy |Brand Development |Organic SEO |
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Looking for a way to prioritize efforts to refresh and optimize Web content on your site? Check out this Web content audit for tools and tips.
Short on time but want to find some areas on a site you can add immediate value to from a content optimization perspective? Let me show you how to use Google Analytics (along with some other tools), and a Web content audit checklist to identify and prioritize those ideas, fast.
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If you needed to describe the difference between structured and unstructured writing in twenty words or less, you could hardly do better than this: Structured writing means metadata first, content afterwards; unstructured writing means content first, metadata afterwards.
Picture credit: http://www.hannonhill.com/kb/1_files/images/tech-guides/structured-data-definitions-chart.jpg Delete the scoop?
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