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The Psychology of Digital Storytelling

The Psychology of Digital Storytelling | Content Strategy |Brand Development |Organic SEO | Scoop.it
Using social psychology to enhance your digital storytelling is essential to succeed as a writer online. Find out how to implement it here.

 

Why You Need to Incorporate Storytelling

 

Storytelling works.

 

But why should you have to incorporate this flowery style into your writing?

 

A lot of folks are averse to telling stories because they believe that “the facts” are the most persuasive pieces of content they can deliver.

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Content Strategy |Brand Development |Organic SEO
Fresh Content is king -SEOs, copywriters & search engines.
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Content Strategy | Brand Development | Organic SEO

Content Strategy | Brand Development | Organic SEO | Content Strategy |Brand Development |Organic SEO | Scoop.it

Organic SEO, brand development and content strategies go hand in hand. Marketing online is a mixture of all three: becoming visible with organic SEO, building your brand and doing it all with sound content strategies. Fresh Content is Kind provides links from around the Web for your enjoyment and learning, to help you market your most important asset – your brand.

 

How can we help you? Contact us and find out how... http://level343.com/

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The Scientific Secrets of Shareable Content: What BuzzFeed, Malcolm Gladwell, & #TheDress Have in Common

The Scientific Secrets of Shareable Content: What BuzzFeed, Malcolm Gladwell, & #TheDress Have in Common | Content Strategy |Brand Development |Organic SEO | Scoop.it
Is it possible to replicate the success of clickbait content? The truth is there is compelling science behind the success of shareable content.
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Creating a Content Schedule? Inventory First!

Creating a Content Schedule? Inventory First! | Content Strategy |Brand Development |Organic SEO | Scoop.it
Creating a Content Schedule? Inventory First! Okay, So What Is A Content Inventory? A content inventory is exactly what it sounds like. It’s an inventory...
Level343's insight:

No matter what you end up doing to fill in the holes and smooth out your content offerings, make sure you plan ahead. Get an actual calendar (it can be virtual, but you need a visual record) and schedule what you’re going to cover, and when. Be realistic, but think outside the box, and think ahead!

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The Essentials of SEO for Small Business

The Essentials of SEO for Small Business | Content Strategy |Brand Development |Organic SEO | Scoop.it
With 93 percent of online experiences beginning with a search engine, it is vital for small business owners to understand the fundamentals of SEO and how it can increase traffic to your website....
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SEO 101: Make Your Site Stand Out in SERPs With Rich Snippet Mark-Up

SEO 101: Make Your Site Stand Out in SERPs With Rich Snippet Mark-Up | Content Strategy |Brand Development |Organic SEO | Scoop.it
Let's talk abou structured mark-up and rich snippets, as well as its relevance among Search Engine Results Pages (SERPs).
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7 SEO Tactics that Sound Smart but are Actually Dumb

7 SEO Tactics that Sound Smart but are Actually Dumb | Content Strategy |Brand Development |Organic SEO | Scoop.it
We’re in an era of SEO in which there is far less wiggle room for tactics and techniques. Here are some SEO mistakes you need to avoid.
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How to Use “hreflang” for Multilingual Websites

How to Use “hreflang” for Multilingual Websites | Content Strategy |Brand Development |Organic SEO | Scoop.it
In this post, I’d like to explain a bit more about multilingual websites and how hreflang is important for these sites.
The post How to Use “hreflang” for Multilingual Websites by @michielheijmans appeared first on Search Engine Journal.
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Is Google’s Mobile Deadline of April 21st The New Y2K?

Is Google’s Mobile Deadline of April 21st The New Y2K? | Content Strategy |Brand Development |Organic SEO | Scoop.it
Google wants more mobile optimized websites. What will the penalty be if yours is not?
The post Is Google’s Mobile Deadline of April 21st The New Y2K? appeared first on Search Engine Journal.
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SEO 101: How to Use Google Analytics to Analyze Organic Search Traffic

SEO 101: How to Use Google Analytics to Analyze Organic Search Traffic | Content Strategy |Brand Development |Organic SEO | Scoop.it
In this post, we're going to show you some ways to analyze organic search traffic using Google Analytics segments, dashboards, and reports.
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15 Places You Should Be Sharing Your Blog Posts (Other Than Facebook And Twitter)

15 Places You Should Be Sharing Your Blog Posts (Other Than Facebook And Twitter) | Content Strategy |Brand Development |Organic SEO | Scoop.it
Simply writing and publishing blog posts isn’t enough. Here are 15 additional places you should be sharing your blog posts.
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Sinister 404s – The Hidden SEO Danger of Returning The Wrong Header Response Code [Case Study]

Sinister 404s – The Hidden SEO Danger of Returning The Wrong Header Response Code [Case Study] | Content Strategy |Brand Development |Organic SEO | Scoop.it
A few weeks ago, I was contacted by a small business owner about my SEO services. And what started out as a simple check of a website turned into an interes
Level343's insight:

Summary – Know Your Header Response Codes


Although hidden to the naked eye, header response codes are critically important for SEO. The right codes will enable the engines to properly crawl and index your webpages, while the wrong codes could lead to SEO disaster. I recommend checking your site today (via both manual checks and a crawl). You might find you’re in the clear with 200s, but you also might find some sinister 404s. So check now.

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20 Ways to Write a Call to Action

20 Ways to Write a Call to Action | Content Strategy |Brand Development |Organic SEO | Scoop.it
Does your call to action need a face lift? We've compiled a list of 20 different types of calls to action to help bring some variety to your sales pitch.
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Quick & Dirty Content Audit

Quick & Dirty Content Audit | Content Strategy |Brand Development |Organic SEO | Scoop.it
Quick & Dirty Content Audit. You need to bite the bullet if you’re not an excel fan and open a new worksheet. The easiest way to start this is to do a crawl
Level343's insight:

The idea behind the content audit is to upgrade the website in line with modern trends and communication standards. You don’t want your visitors to think you’ve woken up from a hundred-year sleep. You need to make sure your content remains relevant and updated at all times in order to maximize your online performance.

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How to Be More Agile in an Integrated Marketing Strategy with #SEJSummit Speaker Andrew Girdwood

How to Be More Agile in an Integrated Marketing Strategy with #SEJSummit Speaker Andrew Girdwood | Content Strategy |Brand Development |Organic SEO | Scoop.it
I was so intrigued with SEJ Summit London speaker Andrew Girdwood’s title of Media Innovations Director at DigitasLBi, that I wanted to ask him more about innovation and integrated marketing.
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Your First Steps In Content Marketing - Search Engine Land

Your First Steps In Content Marketing - Search Engine Land | Content Strategy |Brand Development |Organic SEO | Scoop.it
New to content marketing and not sure where to begin? Columnist Eric Enge provides a helpful outline for SEOs (or anyone) looking to start incorporating this crucial digital marketing tactic.
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Using PPC Marketing to Make Content Go Viral: Here's How It Works

Using PPC Marketing to Make Content Go Viral: Here's How It Works | Content Strategy |Brand Development |Organic SEO | Scoop.it
Still spending hours upon hours pitching journalists and influencers the old fashioned way? Stop! Columnist Larry Kim outlines a better way to get your content out there using PPC.
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How I do keyword research (and why it still matters)

How I do keyword research (and why it still matters) | Content Strategy |Brand Development |Organic SEO | Scoop.it
I am often asked about the classic practice of keyword research:
How do I perform it?
Has it changed from the past?
Does it still make sense to dedicate many hours to what – at first – seems a very tedious and annoying task?
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Don't Buy My Links, Buy My Expertise - Search Engine Journal

Don't Buy My Links, Buy My Expertise - Search Engine Journal | Content Strategy |Brand Development |Organic SEO | Scoop.it
When you hire link builders, it's far more important to focus on the quality of the links of they're buildings, as opposed to the quantity.
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20 Ways to Never Write Boring Content Again

20 Ways to Never Write Boring Content Again | Content Strategy |Brand Development |Organic SEO | Scoop.it
Content writing takes time, skill, and expertise if you want your readers to stay. Here are twenty creative ways to never write boring content again.
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Google to Shut Down Classic Google Maps, Will Introduce New Lite Version

Google to Shut Down Classic Google Maps, Will Introduce New Lite Version | Content Strategy |Brand Development |Organic SEO | Scoop.it
Google has announced it will be shutting down the classic version of Google Maps. As a result, it will be replaced by a faster, ‘lite’ version.
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Arti Sharma's curator insight, April 20, 8:29 AM

Yet another way to create user experience and lead the way. Browser compstability and able to do more with google maps seems interesting steps in this direction. 

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Five signs of old school SEO strategies

Five signs of old school SEO strategies | Content Strategy |Brand Development |Organic SEO | Scoop.it
There are a number of companies around today that perform SEO-related job functions for different websites and businesses. In some cases, they have to make changes to the SEO tactics that were once used by their present clients.
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Not Everyone Reads Your Emails The Same Way

Not Everyone Reads Your Emails The Same Way | Content Strategy |Brand Development |Organic SEO | Scoop.it
We talk a lot about how to improve email campaigns, whether it be writing better subject lines, increasing signups or open rates, or adjusting frequency.
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5 Ways to Use Adaptive Content

5 Ways to Use Adaptive Content | Content Strategy |Brand Development |Organic SEO | Scoop.it
With technology and information readily available, having unchanged content won't enhance your business. Here's how you can create an adaptive content.
The post 5 Ways to Use Adaptive Content by @albertcostill appeared first on Search Engine Journal.
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Google’s Truth Algorithm: 5 Facts You Should Know

Google’s Truth Algorithm: 5 Facts You Should Know | Content Strategy |Brand Development |Organic SEO | Scoop.it
Is Google's Truth Algorithm coming soon? An in-depth review of Knowledge Based Trust and how it may impact you in the future.
The post Google’s Truth Algorithm: 5 Facts You Should Know appeared first on Search Engine Journal.
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Video marketing is the best way to connect with your customers

Video marketing is the best way to connect with your customers | Content Strategy |Brand Development |Organic SEO | Scoop.it
There are a whole host of methods for creating effective, entertaining and sharable content, from written articles to infographics, but the medium that is
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Generalists Vs. Specialists In SEO: What's The Best Approach? - Search Engine Land

Generalists Vs. Specialists In SEO: What's The Best Approach? - Search Engine Land | Content Strategy |Brand Development |Organic SEO | Scoop.it
In a follow-up to her last column, Erin Everhart takes on the question of whether it's better for search engine optimization professionals to be highly specialized in SEO or more of a jack-of-all-trades digital marketer.
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