Split testing should be the most frequently used tool in your CRO toolbox. Split testing alone is one of the greatest sources of ‘Ah Ha!’ moments and insights into exactly how your customers think about and perceive your brand.
What has become an almost weekly frustration for me, is meeting website owners, talking with them about their business, and asking them questions they don’t know the answers to.
Simple questions, like:
How many steps are in your conversion funnel?
What language resonates most with your audience?
Which layouts have you found work best with your content?
More so, the reason they don’t have the answers is because they are not doing anything proactive to go out and get them.
This is exactly what A/B testing provides you with; the opportunity to get answers to your questions, for example: