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Active vs. Passive Content Marketing

Active vs. Passive Content Marketing | Content Strategy |Brand Development |Organic SEO | Scoop.it
According to the latest research from the Content Marketing Institute and MarketingProfs, 91% of B...

 

By using framing content to expand the reach of core content pieces, making them more relevant in more contexts, you can increase the ROI on the investment you made to produce those core content pieces in the first place. This enables you to invest more in the quality of individual pieces, rather than just continually increasing the quantity of new pieces. And the quality of the core piece is, at the end of the day, the heart of all great content marketing.

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Content Strategy |Brand Development |Organic SEO
Fresh Content is king -SEOs, copywriters & search engines.
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Content Strategy | Brand Development | Organic SEO

Content Strategy | Brand Development | Organic SEO | Content Strategy |Brand Development |Organic SEO | Scoop.it

Organic SEO, brand development and content strategies go hand in hand. Marketing online is a mixture of all three: becoming visible with organic SEO, building your brand and doing it all with sound content strategies. Fresh Content is Kind provides links from around the Web for your enjoyment and learning, to help you market your most important asset – your brand.

 

How can we help you? Contact us and find out how... http://level343.com/

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International SEO Guide

International SEO Guide | Content Strategy |Brand Development |Organic SEO | Scoop.it
International SEO Guide. When your company is ready to take your web presence to the next level, the answer is International SEO
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Your local market already knows and loves you, but what about potential customers in Europe, South America, Asia, Africa or the Middle East? Marketing to another culture is about more than just translating your website and doing a currency conversion, you need to really understand your new customer base.

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Boost Your Online Authority with Great Link Building

Boost Your Online Authority with Great Link Building | Content Strategy |Brand Development |Organic SEO | Scoop.it

Boost Your Online Authority.

Managing your company’s website, blog or article campaigns can seem like an overwhelming task at first. Maybe you’ve never been a full-time SEO consultant, writer or haven’t had a marketing department at your disposal – whatever the case may be, it’s entirely possible to utilize sound advice to boost your visitor numbers and expand your outreach with a clean link building strategy. In this article, I’ll discuss a few ideas to boost your online authority with some creative link building strategies.

Level343's insight:

Link building is a great way to create a captive community, a steady stream of traffic that will grow with years and yes, Google will reward you for all your efforts. Let me say this again – it is not easy. But with a smart roadmap of what you’re trying to accomplish, you can create a healthy link building campaign like an SEO pro. But at the end of the day, if you want to see immediate growth or links to your site then maybe you should consider advertising or running a  PPC campaign.

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Can You Still Win in Organic Search? Yes, You Can!

Can You Still Win in Organic Search? Yes, You Can! | Content Strategy |Brand Development |Organic SEO | Scoop.it
The past year or so has seen quite a shake-up in the organic search world. Those who were not prepared to proactively roll with the punches find themselves
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Can you still win in organic search, despite all the changes? Some would speculate that it’s becoming harder, but it’s truly the approach to your organic search strategy that will carry you through the algorithm changes, the search engine initiatives and search trends.

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how to get more business thanks to google maps?

how to get more business thanks to google maps? | Content Strategy |Brand Development |Organic SEO | Scoop.it
Why do you need your business on Google Maps?More and more users prefer Internet to Yellow pages to find a company or service online o (...)
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Google My Business is free, fast, simple and beneficial to your Internet visibility. Few local companies are set so go ahead now create your business page on Google My Business. 

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Is Native Advertising a Threat to PR? It’s Actually a Weapon.

Is Native Advertising a Threat to PR? It’s Actually a Weapon. | Content Strategy |Brand Development |Organic SEO | Scoop.it
For marketers, native advertising is defined as a “form of paid media where the ad experience follows the natural form and function of the user experience in which it is placed.” This is a very clinical way to describe that native advertising is...
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How to Turn Marketing Writers into Brand Journalists

How to Turn Marketing Writers into Brand Journalists | Content Strategy |Brand Development |Organic SEO | Scoop.it
Just as a great general turns boys into soldiers, your marketing manager should be churning marketing writers into brand journalists. Though only cream of the crop companies are on this path right now, brand journalism is really the future of marketing – though most entrepreneurs and even marketing managers have yet to realize this hard to ignore fact. If you’ve ever seen Mad Men and cringed at the characters in the show that were resistant to embracing computer technology, so should you cringe at anyone today who thinks brand journalism is an option rather than a destiny.
Level343's insight:

Brand journalism is a lot like storytelling marketing. If the two were parallel lines, they’d meet at certain points, run the course together for a time, separate, then touch again. Storytelling marketing is a specific strategy executed in a campaign, whereas brand journalism is your umbrella approach to marketing. As a blog post by Scott Malthouse inEpiphany UK phrased it, “with brand journalism, you're using your brand expertise to position yourself as an authoritative resource. Instead of promoting your products, you're educating and informing consumers about an aspect of the lifestyle you promote.”

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Google Pigeon Algorithm Update – The best practices for local ranking improvements

Google Pigeon Algorithm Update – The best practices for local ranking improvements | Content Strategy |Brand Development |Organic SEO | Scoop.it
Google launched their pigeon update. What is Pigeon algorithm?The core function of Google's search engine is PigeonRank™, a system for ranking web pages developed by two PhD students Larry Page and
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Should you build local listing on these types of directories? I strongly suggest you not to do it. This type of directory listings temporarily ranks your website on Google, then with the next algorithm modification, you lose ranking.

 

Creating a Google+ Local page for your local business is the first step to being included in Google’s local index. Your second step is to verify your ownership of the listing. Make sure to apply a proper category when creating your Google plus page.

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Optimizing Your Content The New SEO

Optimizing Your Content The New SEO | Content Strategy |Brand Development |Organic SEO | Scoop.it
Optimizing your content is the cornerstone of great SEO, but you have to produce relevant content.
Level343's insight:

Basic SEO and keyword stuffing are not the most effective way to create engaging, quality content. Quality content that answers questions, resolves problems, and satisfies the visitor’s needs is the new definition of content optimization.

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The Burrito Principle + 11 More Unique Marketing Ideas

The Burrito Principle + 11 More Unique Marketing Ideas | Content Strategy |Brand Development |Organic SEO | Scoop.it

Very uniLearn about some of the latest (and most memorable) ways to improve your marketing, from the Burrito Principle to the 2-Pizza Rule and many more.

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Unique, informative, and a keeper to share...

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Content strategy

The right content strategy commences from identifying your business targets. The content should be in such which it helps you achieve your goals. Get more details on: http://marketmongoose.com/met...

Via paulo oliveira
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How to Build Traffic Your Website or Blog in 6 Easy Steps - YouTube

Suzen Pettit from http://Omaginarium.com offers 6 easy ways to get folks to go to your website or blog and convert to a sale, including creating good content...
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Building Your Content Strategy in 2014

Building Your Content Strategy in 2014 | Content Strategy |Brand Development |Organic SEO | Scoop.it
The Hummingbird that Changed SEO As we all know the Hummingbird has landed, and has been marinating for a while.  Although we heard rumors that Google was up to something with their algorithms and ...
Level343's insight:

Very good English is going to be increasingly important as Google perfects this algorithm, perhaps more important than keywords ever were. How people search on Mobile is one way I would recommend you start thinking. Basically, ask questions, state facts, and quote direct data. Make it easy on your potential clients to find you.

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World’s Greatest SEO Audit

World’s Greatest SEO Audit | Content Strategy |Brand Development |Organic SEO | Scoop.it
World’s Greatest SEO Audit. If you’ve noticed a huge drop in traffic, your blogs are no longer hitting home or your social simply stinks, it may be time...
Level343's insight:
What Can an SEO Audit Do For My Website?

The beautiful and frustrating thing about doing business on the web is that the environment is always changing. Global search results are an amazing tool to expand business, but if you’re committing egregious sins against Google’s idea of SEO Best Practices you’ll never rank. I’m sorry if your slick-haired, sports coat-wearing fly-by-night SEO consultant told you that you were good to go five years ago and therefore are still set — the Internet is constantly evolving and he is clearly not.

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Search Behavior Signals That Impact SEO & Conversion

Search Behavior Signals That Impact SEO & Conversion | Content Strategy |Brand Development |Organic SEO | Scoop.it
You’ve selected and incorporated keywords into your content and you have good links pointing at your site, but it isn’t ranking well. What’s the problem?!
Level343's insight:

The way people search and engage with business web properties when they are in the hunt for a solution is worth investigating.

After a prospect has done enough research and is ready to make a purchase decision, they have a typical behavior pattern. Consider if this is close to your own experience when making a purchase decision online.

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How To Steal Your Competitors Rankings

How To Steal Your Competitors Rankings | Content Strategy |Brand Development |Organic SEO | Scoop.it
With the right tools it is pretty easy to replicate your competitors rankings. Learn how to take advantage of backlink based competitor analysis.
Level343's insight:

The end result will be that you will have all of the backlinks your top 10 competitors do pointing to your 1 site.

 

This is the link building strategy I usually use on new sites before doing anything else and if that doesn’t get you first page rankings then you have the perfect natural foundation to leverage further.

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Breaking SEO – Not A One Time Fix

Breaking SEO – Not A One Time Fix | Content Strategy |Brand Development |Organic SEO | Scoop.it

Breaking SEO – Not A One Time Fix. Look, it’s apparent that humans have become dependent on their technology, but with so much of it around, a company...

Level343's insight:

Stay ahead of The Curve

 

Search engines are constantly updating their algorithms to stay competitive and in order to give their users more refined results. That means that every client with an SEO strategy must adapt to how major search engines change their algorithms. Companies engaging globally cannot take their SEO marketing strategies for granted in this very cutthroat marketing sector.

 

If a business thinks they can have one consultation with an SEO marketing business and be done with it, they’re sadly mistaken. It’s important to find an SEO company that offers a step-by-step roadmap with consultants and strategists who will work directly with you for your long-term goals. Executing an appropriate SEO campaign for your marketing needs is paramount if you’re going to stay on top of the SERP’s.

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Three Important Components Of Content Marketing

Three Important Components Of Content Marketing | Content Strategy |Brand Development |Organic SEO | Scoop.it
Content creation and content marketing has become a crucial element to any digital marketing effort. The transition from big brand only tactic to common place for all online marketers has and will ...
Level343's insight:

While there are certainly many components to effective content marketing, here are three buckets that really require attention and preparation.

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The Penguin 3.0 Rollout Will Bring Tears to Your Eyes

The Penguin 3.0 Rollout Will Bring Tears to Your Eyes | Content Strategy |Brand Development |Organic SEO | Scoop.it
The Penguin 3.0 Rollout Will Bring Tears to Your Eyes Search Engine Watch Because the Penguin algorithm has been so "successful" in driving websites with a spammy backlink profile out of the SERPs, there has been a lot of chatter and speculation...
Level343's insight:

The love affair, is on again off again...

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15 Easy Ways To Come Up With Powerful Blog Topics

15 Easy Ways To Come Up With Powerful Blog Topics | Content Strategy |Brand Development |Organic SEO | Scoop.it

Do you struggle to come up with blog topics that are fresh, engaging, and sharable? When you write a blog post once a week, once a month, or even only once a quarter, this part of the process may be the most frustrating for you. And you’re not alone. It’s probably the number one reason that people never get started on their blog or eventually stop blogging.

Level343's insight:

So, thank you to my friend Betty Marton for making me create this list. I hope these tips will make it just a bit easier for you to come up with fresh, interesting and helpful content, too. 

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Penguin: Google's Punitive Algorithm - And A Call To Google To Fix It

Penguin: Google's Punitive Algorithm - And A Call To Google To Fix It | Content Strategy |Brand Development |Organic SEO | Scoop.it
For many years, a staple of my discussions with people who had been penalized by Google was the following advice: “Don’t worry — at Google, there is a culture of letting you repent of your sins and then be forgiven.” Even if you had made some bad choices, if you started doing the right things, […]
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Summary

For me, the sad part is that penguins are one of my favorite animals, and one of my youngest son’s as well. But this is an evil Penguin with no heart. Lots of webmasters have these links built for them by bad SEO agencies, and they have no idea what’s OK and what’s not.

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17 Insanely Actionable List Building Strategies That Will Generate More Subscribers Today

17 Insanely Actionable List Building Strategies That Will Generate More Subscribers Today | Content Strategy |Brand Development |Organic SEO | Scoop.it
Imagine if you could make one simple tweak to your website, and see an instant boost in email subscribers. Or even better: What if there were 17 of these tweaks… …and each of them could generate more leads for your business? You’d probably be pumped to read about them. Lucky for you, that’s exactly what […]
Level343's insight:

Full of great ideas... weel done Brian!!

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How to Please Google in a Post-Hummingbird World

How to Please Google in a Post-Hummingbird World | Content Strategy |Brand Development |Organic SEO | Scoop.it
SEO today is more nuanced than ever -- click here to learn how to create content in a post-Hummingbird world.
Level343's insight:

Google’s Hummingbird algorithm looks at the meaning behind a query, rather than delivering search results based purely on matching a few key terms. If the meaning of your content doesn’t match the spirit of what the user is looking for, Google is going to have a hard time finding it.

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Ridiculous things SEOs hear, and our reactions in GIFs

Ridiculous things SEOs hear, and our reactions in GIFs | Content Strategy |Brand Development |Organic SEO | Scoop.it

Search engine optimization is one of those weird, nichey industries that’s hard for outsiders to understand. Hell, with Google changing the rulebook every week, it’s hard for us insiders to understand most of the time.

Level343's insight:

First of all, let’s be clear that we’re not even going to talk about meta keywords tags, because they’re obsolete. Yes, they are.

Second, “tweaking” the keywords on your website isn’t going to do anything other than make it harder for you to rank consistently for certain terms. Your core products and services remain the same, and if you add new ones, then you should be adding new content for them, not cannibalizing another page’s rankings.

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What is Worth Reading This Week in SEO on LinkSpiel.com

What is Worth Reading This Week in SEO on LinkSpiel.com | Content Strategy |Brand Development |Organic SEO | Scoop.it

Nice rouDebra Mastaler's top ten list of SEO articles worth a mention and read.

Level343's insight:

Nice round up from Debra :)

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Writing Guest Blogs that Dominate

Writing Guest Blogs that Dominate | Content Strategy |Brand Development |Organic SEO | Scoop.it
After the explosive online storm that followed Matt Cutt’s declaration that guest blogging was more or less dead, everybody who was anybody in the world of SEO had something to say on the subject. ...
Level343's insight:

The true purpose of a guest post, the practical purpose, is to attract new readers to your blog. It’s like a first date or an audition — you show the people how clever and witty you are, you intrigue and delight them, and if you’re really lucky, they’ll visit your blog or social media site to find out more about you. It’s ok if you’ve got something for sale, provided you’re motivated beyond your call to action and give those readers something they want for free.

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