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What do Sex, Food and Social Media Marketing Have in Common?

What do Sex, Food and Social Media Marketing Have in Common? | Content Strategy |Brand Development |Organic SEO | Scoop.it

I don’t care if you’re 18 or 80, when you have amazing sex or eat a good meal you want to tell people about it. I’m not talking about routine man and wife stuff or your weekly pilgrimage to Arby’s. I’m talking about the out of the out of the ordinary, crazy stuff, like when you’ve just finished something that involved $200 worth of sushi, 2 gallons of pistachio ice cream, whip cream and a blow torch... and that was the sex....

 

Not sure I agree with this article. What's new right?? LOL.

Hear me out, in my humble opinion I have nothing against sex, nor in brands using it to sell...however, I believe if we STOP using sex as a driving force to sell things then we'll have more satisfied clients.

 

Why you ask? Sex in advertising is fleeting and unrealistic. It's hot, here and now. There's so much sex being sold we've become imune to it. Give me brick and mortar. Features and Benefits. Sex is...

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Coca Cola Content 2020 Part One

The media landscape is a very different beast today than it was even 5 years ago. Then agency-led television commercials dominated how we channel our marketi...

 

Do you need ANOTHER reason to keep our content fresh? 

 

In this video Jonathan Mildenhall, Vice-President, Global Advertising Strategy and Creative Excellence at The Coca-Cola Company is the person responsible for leading global creative vision and strategy for the Company's portfolio of global brands. In this video he explains how Coke will leverage the opportunities in the new media landscape and transform one-way storytelling into dynamic storytelling hoping to add value and significance to peoples lives. Jonathan describes the challenge of content creation in an enlightening way, reminding us that "every contact point with a customer should tell an emotional story".

Level343's comment, November 23, 2011 12:55 PM
Thanks for sharing...loved the video.
Level343's comment, November 24, 2011 11:16 AM
Thanks for the rescoop ;)