Does your company use SEO for online marketing guidance? If you are a regular Search Engine Land reader, I suspect you will answer with something like, “Of course we do. We’re enlightened marketers, not Neanderthals.” And, you probably are.
More importantly, her enjoyment and excitement are genuine. To her, search engine optimization means having to contrive posts that feel forced, fake, and unnatural.
Here is another example, one I know many SEO consultants have faced. How many people search for products or services? Then why is the navigation for so many websites:
Add other frequently seen top navigation links like resources or solutions or press, and you have the makings for every cookie-cutter business website. These sites pick two or three top keywords, stick them into their homepage title tag along with the business name. They pile all the major keywords into the title of their product or services page.