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The Building Blocks Of Good Local SEO

The Building Blocks Of Good Local SEO | Content Strategy |Brand Development |Organic SEO | Scoop.it
It’s been a few months since I have written for SEL. I had to take a short ‘sabbatical’ to hunker down and focus on a major phase of development and updates on our own site.

 

The 3 rule playbook:

 

Get your website up to scratch

 

Spread your business details far and wide

 

Be social! Promote yourself and get your customers to promote you

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Content Strategy |Brand Development |Organic SEO
Fresh Content is king -SEOs, copywriters & search engines.
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Content Strategy | Brand Development | Organic SEO

Content Strategy | Brand Development | Organic SEO | Content Strategy |Brand Development |Organic SEO | Scoop.it

Organic SEO, brand development and content strategies go hand in hand. Marketing online is a mixture of all three: becoming visible with organic SEO, building your brand and doing it all with sound content strategies. Fresh Content is Kind provides links from around the Web for your enjoyment and learning, to help you market your most important asset – your brand.

 

How can we help you? Contact us and find out how... http://level343.com/

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Evergreen Content to the Rescue

Evergreen Content to the Rescue | Content Strategy |Brand Development |Organic SEO | Scoop.it
Evergreen content gives you more use out of each piece you create. It’s relevant now and in the future.It should provide useful information to new...
Level343's insight:

Content Bent Towards the Novice
Some of the best evergreen content is focused on the very new reader. Why? Because a large reason people end up on an article, blog post or other form of content is the need to know. It’s a very powerful urge. Especially now, when everyone is told to “Google it.”

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Marc Wachtfogel, PhD's curator insight, August 3, 10:55 PM

Content Bent Towards the Novice
Some of the best evergreen content is focused on the very new reader. Why? Because a large reason people end up on an article, blog post or other form of content is the need to know. It’s a very powerful urge. Especially now, when everyone is told to “Google it.”

Marco Favero's curator insight, August 4, 3:08 AM

Content Bent Towards the Novice
Some of the best evergreen content is focused on the very new reader. Why? Because a large reason people end up on an article, blog post or other form of content is the need to know. It’s a very powerful urge. Especially now, when everyone is told to “Google it.”

steve batchelder's curator insight, August 4, 5:16 AM

Content Bent Towards the Novice
Some of the best evergreen content is focused on the very new reader. Why? Because a large reason people end up on an article, blog post or other form of content is the need to know. It’s a very powerful urge. Especially now, when everyone is told to “Google it.”

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An Expert Guide to Content Strategy

An Expert Guide to Content Strategy | Content Strategy |Brand Development |Organic SEO | Scoop.it
An Expert Guide to Content Strategy. A well-planned content strategy is the result of considering several aspects of your business model and target...
Level343's insight:

I’m not going to lie to you – creating and implementing a content strategy is not easy. It’s hard. It’s hard to start, hard to build, hard to implement, and hard to get right. Why? Because your content strategy will guide your entire marketing effort. It’s the policy that everyone in your company will refer to when creating communications. 

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Luigi Cangiano's curator insight, Today, 8:32 AM

I’m not going to lie to you – creating and implementing a content strategy is not easy. It’s hard. It’s hard to start, hard to build, hard to implement, and hard to get right. Why? Because your content strategy will guide your entire marketing effort. It’s the policy that everyone in your company will refer to when creating communications. 

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7 outreach fails all content marketers should avoid

7 outreach fails all content marketers should avoid | Content Strategy |Brand Development |Organic SEO | Scoop.it
The line between content marketing and PR is closing fast, making competition for online coverage even harder to come by as it’s not only PR pushing their clients, its digital marketers now too.
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From oDesk To Upwork: How To Migrate A Domain And Not Kill Your SEO - Search Engine Land

From oDesk To Upwork: How To Migrate A Domain And Not Kill Your SEO - Search Engine Land | Content Strategy |Brand Development |Organic SEO | Scoop.it
Columnist Andrew Shotland presents a case study in how to rebrand and switch domains while preserving (and even improving) your search engine optimization.
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Here’s Why It’s Getting Harder To Ignore Instagram For Marketing

Here’s Why It’s Getting Harder To Ignore Instagram For Marketing | Content Strategy |Brand Development |Organic SEO | Scoop.it
Instagram unveiled some improvements to its mobile apps this week, which could help marketers increase their visibility on the popular social network, which is increasingly becoming the “go-to social network” for a younger generation.
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25 Great Design Resources for Your Content Campaigns

25 Great Design Resources for Your Content Campaigns | Content Strategy |Brand Development |Organic SEO | Scoop.it
It’s a no-brainer that more and more people are embracing visual content. Studies are showing just how important this format is for our content campaigns.
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The Power of Organic Ranking and How Not to Abuse It

The Power of Organic Ranking and How Not to Abuse It | Content Strategy |Brand Development |Organic SEO | Scoop.it
How can you stop yourself from misusing known ranking factors, and eventually prevent your website from losing organic rankings?
The post The Power of Organic Ranking and How Not to Abuse It by @rankingelite appeared first on Search Engine Journal.
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How to Write Good SEO Article

How to Write Good SEO Article | Content Strategy |Brand Development |Organic SEO | Scoop.it

How to Write Good SEO Article Let your voice shine through your work; if you're funny, generously sprinkle that humor all over your content.Keeping these tips in mind whenever you write new articles for your website will help you generate a much stronger SEO ranking. Not only that, but your growing audience will continue to see your dedication and expertise in the field, which helps improve your own business. It’s a win-win situation for everyone.

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5 Retargeting Ad Platforms You Need To Explore Today

5 Retargeting Ad Platforms You Need To Explore Today | Content Strategy |Brand Development |Organic SEO | Scoop.it
If you’re a marketer, you should seriously consider implementing a retargeting campaign.
The post 5 Retargeting Ad Platforms You Need To Explore Today by @lorenbaker appeared first on Search Engine Journal.
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The Advanced Guide to YouTube SEO

The Advanced Guide to YouTube SEO | Content Strategy |Brand Development |Organic SEO | Scoop.it
Ranking in YouTube is no different than in the SERPs. Make sure you put the sweat equity into creating the best content to reap your reward.
The post The Advanced Guide to YouTube SEO by @albertcostill appeared first on Search Engine Journal.
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Leveraging Brand Mentions For Marketing & Links

Leveraging Brand Mentions For Marketing & Links | Content Strategy |Brand Development |Organic SEO | Scoop.it
Columnist Andrew Dennis notes that consumers are likely discussing your brand online. The question is, how will you use this information?
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How is Your Site’s SEO Doing?

How is Your Site’s SEO Doing? | Content Strategy |Brand Development |Organic SEO | Scoop.it
Want to recover your site's drop in rankings or traffic? Here are some tips you should know when checking whether your site's SEO is doing well or not.
The post How is Your Site’s SEO Doing? by @tdevalk appeared first on Search Engine Journal.
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The Science of Storytelling Through Facebook Images: 10 Actionable Strategies from Successful Brands

The Science of Storytelling Through Facebook Images: 10 Actionable Strategies from Successful Brands | Content Strategy |Brand Development |Organic SEO | Scoop.it
On April 8, 2011, Blake Mycoskie, the founder of TOMS shoes, did something radical: He asked everyone to go barefoot for a day.
Level343's insight:
Storytelling in Marketing – Why Tell a Story?We’re wired to respond to stories

Everyone loves a good story. A recent study conducted by Adaptly, Facebook, and Refinery29, found that campaigns on Facebook that told a brand’s story—they call it “sequenced content” here—before asking people to buy something were far more effective than those that focused immediately on making the sale.

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Luigi Cangiano's curator insight, Today, 8:21 AM

Storytelling in Marketing – Why Tell a Story?We’re wired to respond to stories

Everyone loves a good story. A recent study conducted by Adaptly, Facebook, and Refinery29, found that campaigns on Facebook that told a brand’s story—they call it “sequenced content” here—before asking people to buy something were far more effective than those that focused immediately on making the sale.

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Co-Marketing is the Newest Type of Online Marketing

Co-Marketing is the Newest Type of Online Marketing | Content Strategy |Brand Development |Organic SEO | Scoop.it
Do you feel like you’re constantly drowning in a sea of social media sites and online marketing trends? Nowadays when you go online it seems like the competition for your customers’ attention has become more cutthroat than it used to be.
Level343's insight:

interesting take... 

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Luigi Cangiano's curator insight, Today, 8:32 AM

interesting take... 

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Marketing on a Budget: How to Produce Great Content Without Breaking the Bank

Marketing on a Budget: How to Produce Great Content Without Breaking the Bank | Content Strategy |Brand Development |Organic SEO | Scoop.it
Want to create great content but have a small marketing budget? Here are some ideas to help you create amazing content without breaking the bank!
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SEO Can't Always Get What It Wants — Or Can It? - Search Engine Land

SEO Can't Always Get What It Wants — Or Can It? - Search Engine Land | Content Strategy |Brand Development |Organic SEO | Scoop.it
SEO doesn't exist in a vacuum. Contributor Erin Everhart shares tips for getting other company stakeholders on board to achieve SEO success.
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7 Key SEO Activities That Can Now Be Automated - Search Engine Land

7 Key SEO Activities That Can Now Be Automated - Search Engine Land | Content Strategy |Brand Development |Organic SEO | Scoop.it
Columnist Aleyda Solis shares some of her favorite tools for automating various aspects of search engine optimization.
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The Biggest Social Media Science Study: What 4.8 Million Tweets Say About the Best Time to Tweet

The Biggest Social Media Science Study: What 4.8 Million Tweets Say About the Best Time to Tweet | Content Strategy |Brand Development |Organic SEO | Scoop.it
Imagine removing all guesswork when you schedule your tweets, knowing the times that work for maximum clicks and maximum engagement.
As someone who shares frequently to social media, this info would be fantastic to have!
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DuckDuckGo Exceeds 10 Million Searches Per Day

DuckDuckGo Exceeds 10 Million Searches Per Day | Content Strategy |Brand Development |Organic SEO | Scoop.it
DuckDuckGo is celebrating that fact that, for the first time ever, the privacy-focused search engine has exceeded more than 10 million searches per day.
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Increase Your SEO Branding Power

Increase Your SEO Branding Power | Content Strategy |Brand Development |Organic SEO | Scoop.it
Increase Your SEO Branding Power. In this article we discuss a few quick tips you can undertake in order to use SEO as part of your brand strategy...
Level343's insight:

using your brand and SEO is really a smart way to capture not only your readers’ attention, and the attention of the community at large, but it will also give your brand recognition and visibility in the search engines.

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10 SEO mistakes made by businesses - Techworld.com

10 SEO mistakes made by businesses - Techworld.com | Content Strategy |Brand Development |Organic SEO | Scoop.it
Amo Sokhi, managing director at SEO specialist agency Polaris, highlights the pitfalls in many firms' SEO strategies
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Is Your Landing Page Missing These Critical Conversion Factors

Is Your Landing Page Missing These Critical Conversion Factors | Content Strategy |Brand Development |Organic SEO | Scoop.it
Solve a problem, make it personal, and go mobile - that sums up the secret of success for every landing page. Jump in to learn how you can do these!
The post Is Your Landing Page Missing These Critical Conversion Factors?
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9 Reasons Your Email Marketing Campaign Failed (And How to Fix It)

9 Reasons Your Email Marketing Campaign Failed (And How to Fix It) | Content Strategy |Brand Development |Organic SEO | Scoop.it
You’ve composed your email’s message. You’ve formatted its design. And, finally, you’ve pressed the “Send” button. So where’s all your traffic?
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Local SEO: Don’t Rely on Paid Inclusion

Local SEO: Don’t Rely on Paid Inclusion | Content Strategy |Brand Development |Organic SEO | Scoop.it
It's better to play the long game and forego paid local inclusion opportunities while adopting a natural, non-paid approach for success in Local SEO.
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“Google My Business” Pages Not Updated in Six Months May be Deactivated

“Google My Business” Pages Not Updated in Six Months May be Deactivated | Content Strategy |Brand Development |Organic SEO | Scoop.it
Google confirmed yesterday that businesses who have not not logged into their “Google My Business” account may risk losing their verification.
Level343's insight:

What? I mean why would you want to go on there... once it's there, it's done right? Think again.

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