So, you think you have a pretty good product or service to offer? Bully for you! But now the bad news – this is almost certainly not enough to ensure success.
These are tough times. Consumers expect your product or service to be good – that’s a given. If you want them to actually notice it, engage with it, buy it and recommend it to their friends, it is no longer enough to allow the quality of the product to speak for itself. You’ve got to do more than that, and be a lot smarter.