Content Strategy |Brand Development |Organic SEO
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Fresh Content is king -SEOs, copywriters & search engines.
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The Truth About Linkbuilding

The Truth About Linkbuilding | Content Strategy |Brand Development |Organic SEO | Scoop.it

In April 2012, Google released an update to it’s search engine algorithm code named Penguin. The purpose of the update was to decrease the search engine ranking of any website that violated Google’s Webmaster Guidelines by using black hat SEO techniques such as keyword stuffing, duplicate content creation, participating in link schemes, and other banned tricks.

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Metadata is not an Afterthought | Every Page is Page One

Metadata is not an Afterthought | Every Page is Page One | Content Strategy |Brand Development |Organic SEO | Scoop.it

If you needed to describe the difference between structured and unstructured writing in twenty words or less, you could hardly do better than this: Structured writing means metadata first, content afterwards; unstructured writing means content first, metadata afterwards.

 

Picture credit: http://www.hannonhill.com/kb/1_files/images/tech-guides/structured-data-definitions-chart.jpg

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