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Scooped by Level343 onto Content Strategy |Brand Development |Organic SEO |
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In April 2012, Google released an update to it’s search engine algorithm code named Penguin. The purpose of the update was to decrease the search engine ranking of any website that violated Google’s Webmaster Guidelines by using black hat SEO techniques such as keyword stuffing, duplicate content creation, participating in link schemes, and other banned tricks.
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Web design can be a pretty complicated process, especially for business owners with limited experience in the field.
Web designers may create beautiful websites, but they have to understand your audience before that pretty site will do any good. You can do your part by using these tools to take an honest look at your site and how it is being perceived by the most important people—the end users. Delete the scoop?
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