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Scooped by Level343 onto Content Strategy |Brand Development |Organic SEO |
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Dominate organic search, deliver a holistic user experience, and improve your brand with a content audit.
A content audit is the process of rereading all the content on your site to evaluate where you have gaps in your overall content strategy. Yes, it's as tedious as it sounds. However, it's a process that has extreme payoff.
Love this post! A must read for anyone intersted in the fundamentals of a great organic startegy.
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If you needed to describe the difference between structured and unstructured writing in twenty words or less, you could hardly do better than this: Structured writing means metadata first, content afterwards; unstructured writing means content first, metadata afterwards.
Picture credit: http://www.hannonhill.com/kb/1_files/images/tech-guides/structured-data-definitions-chart.jpg Delete the scoop?
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Selling online is a bit of an art. Before your visitors reach your shopping cart, call your 800 number, or click on that submit button—in fact, from the...
Excellent post by Matt over ay Springobaord SEO 1. Fluff Delete the scoop?
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Just a few years ago, search engines could be fooled into believing your site was useful as long as you regularly published keyword-rich content. Now, m...
Perfect post considering all the social signals Google Analytics now has available. Delete the scoop?
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Google just announced another algorithm tweak, and this time, it's targeting long-tail documents. Learn how to develop SEO content to help you drive more traffic. Delete the scoop?
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