Content Strategy |Brand Development |Organic SEO
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Google Webmaster Tools Content Keywords Doesn't Represent Site's Relevancy

Google Webmaster Tools Content Keywords Doesn't Represent Site's Relevancy | Content Strategy |Brand Development |Organic SEO | Scoop.it

 Content Keywords report within Google Webmaster Tools does not represent how Google understand the relevancy of your web site. The keywords shown in Webmaster Tools are based on the keywords we find when we crawl your pages. They are not representative of how we view your site's relevance in web-search, it is purely a count of words from crawling (so if you see some words there which are common on your pages but which you find irrelevant, I wouldn't worry about it).

 

If you remove those pages from your site, the next time we attempt to crawl and index them, we'll drop those keywords from our records -- and with that, over time, from Webmaster Tools as well.


Via Bonnie Burns, paulo oliveira
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Content - 2012 Content Marketing Benchmarks, Budgets, and Trends : MarketingProfs Article

Content - 2012 Content Marketing Benchmarks, Budgets, and Trends : MarketingProfs Article | Content Strategy |Brand Development |Organic SEO | Scoop.it
Content - Some 9 in 10 B2B marketing organizations, regardless of company size or industry, say they've used content as a form of marketing in 2011, according to a study by the ...

 

 

Tactics
The most popular tactics are article-posting

(79% of respondents), social media (excluding blogs) (74%), blogs (65%), e-newsletters (63%), case studies (58%), and in-person events (56%).

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