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Scooped by Level343 onto Content Strategy |Brand Development |Organic SEO |
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SEOclearly is a new A/B testing tool. I’ll bet you are thinking to yourself, “oh no, not another A/B testing tool!” This one is very different, however.
Should we trust that adding the widget resulted in lower search traffic? My gut says no, in this particular case. After drilling down into the data details, I’ve decided that more than likely, other factors came into play during this test period.
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Click behavior, click triggers, logical impulses, common sense… it’s all part of the psychology of content. The amazing thing is how much actually goes into this psychology. Delete the scoop?
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