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Scooped by Level343 onto Content Strategy |Brand Development |Organic SEO |
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SEOclearly is a new A/B testing tool. I’ll bet you are thinking to yourself, “oh no, not another A/B testing tool!” This one is very different, however.
Should we trust that adding the widget resulted in lower search traffic? My gut says no, in this particular case. After drilling down into the data details, I’ve decided that more than likely, other factors came into play during this test period.
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Content - Some 9 in 10 B2B marketing organizations, regardless of company size or industry, say they've used content as a form of marketing in 2011, according to a study by the ...
Tactics (79% of respondents), social media (excluding blogs) (74%), blogs (65%), e-newsletters (63%), case studies (58%), and in-person events (56%). Delete the scoop?
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