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Scooped by Level343 onto Content Strategy |Brand Development |Organic SEO |
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The heightened competition for keywords has driven up prices and made them harder for small companies to afford.
The increased demand for unpaid, or organic, search results has given rise to an entire industry specializing in search engine optimization, or S.E.O., with countless professed experts who promise to improve a Web site’s search ranking.
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Over the past year, we’ve seen an emerging trend among big business clients.
Several potential clients have come to us lately with a big, fat, noticeable problem. They talk about needing optimization. They talk about keywords, traffic and links. In other words, they use a whole lot of SEO lingo to describe what’s happening. But they miss the boat. Delete the scoop?
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Images on blog posts
Images improve readability and general user experience (breaks patterns, catches attention, eye candy, worth 1000 words etc). Posts without images are boring, and lead to less reading.
The more people read your stuff, the more they like you, the more they develop a relationship with you, the more they trust you and that all moves them further along in your sales funnel (doesn’t even matter what the funnel is like).
My advice: always use images in your blog posts. Delete the scoop?
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Excellent post about content strategy and your value in this ever changing industry... In practice it will take a long time for client-side advocates to lead their organizations into the change management programs they actually need to start to get a hold of their content and web problems. But it’s starting to happen. And those of us who work as consultants should take an active role in the process, by refusing to participate in unethical selling practices.
Picture credit: http://nazareneblogs.org/kpprobst/files/2010/12/shopaholic.jpg Delete the scoop?
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Out there in the big wide world of search engines and sites, you have ads and you have search results. Your website is getting traffic from both.
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Selling online is a bit of an art. Before your visitors reach your shopping cart, call your 800 number, or click on that submit button—in fact, from the...
Excellent post by Matt over ay Springobaord SEO 1. Fluff Delete the scoop?
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Learn how to find and analyze social media assisted conversion in Google Analytics... Delete the scoop?
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Good thing this post closes with "The most important thing to remember, though, is that it's less about the tool you use and more about how you use it."
At level343 we've always said before tools can help you in SEO you need an understanding, of SEO critical thinking. Delete the scoop?
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