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Scooped by Level343 onto Content Strategy |Brand Development |Organic SEO |
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![Communications company’s content marketing stands out with longtail keywords [Interview] | Content Strategy |Brand Development |Organic SEO | Scoop.it](http://img.scoop.it/DY6nE-oo-1hhFJBljH5BWTl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
A longtail keyword strategy helps ComFi distinguish itself from competitors in search.
An SEO strategy is heavily predicated on the keywords that define a site’s mission. ComFi’s products range from calling cards to mobile apps designed for international communication. However, developing a campaign centered around these terms didn’t yield the results Akhlopkava initially sought.
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Interesting new data about searcher behavior from a recent User Centric eye-tracking study: Whether using Google or Bing, all 24 participants looked at the (More reason to invest in good SEO!
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