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Scooped by Level343 onto Content Strategy |Brand Development |Organic SEO |
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![Communications company’s content marketing stands out with longtail keywords [Interview] | Content Strategy |Brand Development |Organic SEO | Scoop.it](http://img.scoop.it/DY6nE-oo-1hhFJBljH5BWTl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
A longtail keyword strategy helps ComFi distinguish itself from competitors in search.
An SEO strategy is heavily predicated on the keywords that define a site’s mission. ComFi’s products range from calling cards to mobile apps designed for international communication. However, developing a campaign centered around these terms didn’t yield the results Akhlopkava initially sought.
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Word Stems represent some of the *most* tightly related words you can pepper into a web page, and deserve close attention when creating content.
This should help your documents to rank better, be more interesting for end-users, and look a little more natural (thus better able to withstand “human review” by Google). Best of all, they will help keep your documents from looking a little too keyword-stuffed – by getting the keyword in there a few more times – but in *stealthy* form. Delete the scoop?
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