Over the last year, many debates have raged about whether SEOs should start referring to themselves as inbound marketers or a number of other broader disci...
If we SEOs don’t start measuring, valuing, and selling clients on the benefits of high-quality content above just search engine rankings, we are selling ourselves and our industry short.
Unfortunately, our industry’s chosen acronym implies that the only thing we do of value is drive search engine rankings. We know our content and techniques drive far more, so let’s start taking credit for it.
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