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Scooped by Level343 onto Content Strategy |Brand Development |Organic SEO |
Scoop.it!
This was a great session where Patrick and Jon covered some very actionable insights into site and link audits and how to recover from search penalties.
Link audit and removal of 95% of the bad links
Need to build more quality links
Rewrite product descriptions
Implement a strategy to get more reviews
Add Q&A to the product pages and encourage staff for add popular Q&A content
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Scoop.it!
If you needed to describe the difference between structured and unstructured writing in twenty words or less, you could hardly do better than this: Structured writing means metadata first, content afterwards; unstructured writing means content first, metadata afterwards.
Picture credit: http://www.hannonhill.com/kb/1_files/images/tech-guides/structured-data-definitions-chart.jpg Delete the scoop?
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