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Scooped by Level343 onto Content Strategy |Brand Development |Organic SEO |
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There’s a new player on the links tool market - Serpi.co.
Using Majestic SEO‘s data, they allow you to view link data of up to ten competitors at once, let you track keyword rankings over time, set up automatic alerts, and provide you with historic data that goes back to 2007. They also offer a link building submission service which is not a part of this review. They offer a guided setup and have several tutorials on how to best use the system, and they have a blog.
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This post about Meta Tags has been and still is in our top 10 organic search... You have about 70 characters worth of space in your title tag and approximately 155 in your description. What are you doing with it? Delete the scoop?
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I got asked a lot of great questions at Pubcon after my Competitive Intelligence session a while back, so I wanted to take some time and answer a lot of those... Delete the scoop?
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Everyone involved in a business with an online presence wants to know how much return they are getting from their efforts, however large or small. Unfortunately, not everybody has methods in place to accurately track and attribute their return. Delete the scoop?
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Selling online is a bit of an art. Before your visitors reach your shopping cart, call your 800 number, or click on that submit button—in fact, from the...
Excellent post by Matt over ay Springobaord SEO 1. Fluff Delete the scoop?
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Most articles in this column focus on the how’s and why’s of usability, persuasive design and search engine marketing. We sound like a broken record. SEO needs UX. What about the other way around? Delete the scoop?
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Google just announced another algorithm tweak, and this time, it's targeting long-tail documents. Learn how to develop SEO content to help you drive more traffic. Delete the scoop?
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Doing some work for a client with a fairly new site recently, I noticed their home page has a toolbar PageRank of 7, and they achieved that almost entirely by having a site-wide link on a PageRank 9 website. Delete the scoop?
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This isn’t a short blog, (they never are) but it holds a lot of information for those struggling to write their own web content and blogs. If you don’t have time now, bookmark it and come back la...
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For many people who aren’t involved in search engine optimization (SEO) on a regular basis, it’s easy (or so they think). You simply create a...
Critical thinking, our number one tool for SEO. Delete the scoop?
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Interested in understanding and optimizing the new Google+ business pages? How about a recap of Google’s big-news algorithm changes of 2011 and how to tackle them? Or what about a tutorial on writing calls to action, or best practices for mobile website design?
All this and more is in this month’s SEO Newsletter, published today. This post dives into the highlights of December’s issue. Picture credit: http://interestingevan.files.wordpress.com/2011/09/liver-pow.gif Delete the scoop?
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Search is changing the way consumers make choices. Understanding this is crucial to the success of every business. Delete the scoop?
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" There's a lot of value to be had from branded searches, and you'd be wise to include a growth strategy for branded search in your overall online marketing plan. Read on to learn more...
Excellent post by Barry Adams! "There's a lot of value to be had from branded searches, and you'd be wise to include a growth strategy for branded search in your overall online marketing plan. Delete the scoop?
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When it comes to driving traffic to your website, there are a variety of ways to get visitors. The primary two that individuals and businesses almost always have a struggle with investing their time and money into are search and social.
Kristi Hines does another excellent job at comparing the two with interesting results.
When it comes to search engine marketing vs. social media marketing, which one do you put the majority of your energy towards? What ways do you think one is better than the other, and what ways do you see one helping the other? Delete the scoop?
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→ In this updated version of Jill Whalen's classic Meta Description Tag article, she explains how the tag is used in today's search engines as well as in social media. Delete the scoop?
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Thousands if not tens of thousands of new companies are formed every month in the U.S. Delete the scoop?
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Search has changed over the years, from results page redesigns to algorithm tweaks.
Producing content, and managing your SEO, is not trivial. We get that. However, it’s free (except for your time), and your efforts will continue to pay off forever. Delete the scoop?
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Over the years Google has moved to "fight spam" at the same time Google's business development team has pushed to "make spam." The combination of those 2 (& pulling in additional non-link relevancy signals) has lowered the value of organic links. Delete the scoop?
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I read an article written by someone who isn’t in the SEO world – isn’t even on the outskirts of the SEO industry – well, it’s brings out the hillbilly hood in me. I have this insane urge to grab their faces, look deep in their eyes and say kindly, “shut the hell up”. Delete the scoop?
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The following are 10 free SEO tools you can use to improve your SEO efforts and brief descriptions of exactly what each tool can do for you: Delete the scoop?
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Eric Ward is the godfather of link building (just ask Jeff Bezos, who hired Eric to help launch Amazon). I've been learning from him since I started in t... Delete the scoop?
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If you really need to create a unique experience for a specific product or product set, then create a new section located in a sub folder on your TLD. This will give you all the benefit of a new experience for your users, while allowing all the metrics that you gain from links, social, and users to be applied to your primary domain, making it more powerful. Delete the scoop?
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Word Stems represent some of the *most* tightly related words you can pepper into a web page, and deserve close attention when creating content.
This should help your documents to rank better, be more interesting for end-users, and look a little more natural (thus better able to withstand “human review” by Google). Best of all, they will help keep your documents from looking a little too keyword-stuffed – by getting the keyword in there a few more times – but in *stealthy* form. Delete the scoop?
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Matt says he wanted to create the definitive cloaking video; I think this is a great educational video. You can ...
Nice find by Melissa Fach ;) Delete the scoop?
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For example, you might hear conventional wisdom that you should get a top-level domain (TLD) for specific countries. You also might hear about subfolders, or possibly microsites. Before helping you navigate through these choices, a few definitions might clarify these options:
Wise, actionable information. A must read if you work in International SEO. Delete the scoop?
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Good thing this post closes with "The most important thing to remember, though, is that it's less about the tool you use and more about how you use it."
At level343 we've always said before tools can help you in SEO you need an understanding, of SEO critical thinking. Delete the scoop?
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