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Scooped by Level343 onto Content Strategy |Brand Development |Organic SEO |
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The role and value of content marketing has dramatically changed in just the past year.
The problem is, while most businesses and companies realize the importance of content marketing and are attempting to engage in it (recent studies suggest 80-90%) many don't understand it and are making critical mistakes that could undermine their efforts.
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If you needed to describe the difference between structured and unstructured writing in twenty words or less, you could hardly do better than this: Structured writing means metadata first, content afterwards; unstructured writing means content first, metadata afterwards.
Picture credit: http://www.hannonhill.com/kb/1_files/images/tech-guides/structured-data-definitions-chart.jpg Delete the scoop?
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