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Scooped by Level343 onto Content Strategy |Brand Development |Organic SEO |
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The role and value of content marketing has dramatically changed in just the past year.
The problem is, while most businesses and companies realize the importance of content marketing and are attempting to engage in it (recent studies suggest 80-90%) many don't understand it and are making critical mistakes that could undermine their efforts.
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If you’re a freelancer, my crazy suggestion to you would be to slow down. Not "slacker" slow, but try not to let your clients in on your amazing superpowers. Impress your clients by under-promising and over-delivering. Delete the scoop?
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