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Scooped by Level343 onto Content Strategy |Brand Development |Organic SEO |
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The role and value of content marketing has dramatically changed in just the past year.
The problem is, while most businesses and companies realize the importance of content marketing and are attempting to engage in it (recent studies suggest 80-90%) many don't understand it and are making critical mistakes that could undermine their efforts.
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Web design can be a pretty complicated process, especially for business owners with limited experience in the field.
Web designers may create beautiful websites, but they have to understand your audience before that pretty site will do any good. You can do your part by using these tools to take an honest look at your site and how it is being perceived by the most important people—the end users. Delete the scoop?
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