A couple of years ago, Google Auto complete was not a problem for companies and brands. They just had to monitor their page rankings. Today, there are so many things to watch out for when it comes to managing your reputation online.
When someone needs to find information, the first thing they usually do is search the web by typing in the name of a service, product and/or brand. If you are a brand or an owner of a brand that has a presence on the web, it's good news for you. But lately there have been some concerns with Google's Autocomplete or Google suggest function.