Build a Solid Foundation with an Identity and a Plan
Talk to any leading Expert Author and you will find a plan (big or small) at the center of their success. If you want to succeed and ultimately get more out of your return on time investment, establishing a plan will help you achieve your article writing goals as well as any goal you wish to achieve.
In any plan – content plans, strategic plans, etc. – you must first define your backstory via a mission and a vision. Once you’ve established these focal points, you can begin to establish your brand identity.
What do you value?
Your brand identity is made up of the visual characteristics unique to you and your organization – on the Internet, that’s everything. One of the keys to developing an identity that resonates with your audience is to identify your core values.
Core values are the attitudes or beliefs of your organization. These values are not a result of the activities you perform. Instead, the activities are a result of your core values.
Via Content Marketing News, paulo oliveira
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Having a plan is at the heart of instigating action. Start with defining how you want your customers feel, how you want to make your customers feel when doing business with your company or small business and then research who your customers are that you will target to influence according to those ideas as part of your plan and strategy.
I have found that most small businesses have not given themselves permission to really get to know there why and about the kind of business they want to create. They have x service they want to sell or x widget that everyone is going to just love and buy lots of but that doesn't serve them well if they haven't done their own personal branding homework. Tasks like taking time to evaluate why you want to own and start a business to begin with...or your vision and mission for your business. These core thoughts are the solid foundation for your brand voice. This information informs decisions you make that come later when selecting your business name, your visual brand elements, digital social media visual elements and so on...