Content Strategy |Brand Development |Organic SEO
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Content Planning: Creating Your Brand Identity

Content Planning: Creating Your Brand Identity | Content Strategy |Brand Development |Organic SEO | Scoop.it

Build a Solid Foundation with an Identity and a Plan

Talk to any leading Expert Author and you will find a plan (big or small) at the center of their success. If you want to succeed and ultimately get more out of your return on time investment, establishing a plan will help you achieve your article writing goals as well as any goal you wish to achieve.

 

In any plan – content plans, strategic plans, etc. – you must first define your backstory via a mission and a vision. Once you’ve established these focal points, you can begin to establish your brand identity.

 

What do you value?

 

Your brand identity is made up of the visual characteristics unique to you and your organization – on the Internet, that’s everything. One of the keys to developing an identity that resonates with your audience is to identify your core values.

 

Core values are the attitudes or beliefs of your organization. These values are not a result of the activities you perform. Instead, the activities are a result of your core values.


Via Content Marketing News, paulo oliveira
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Andrea Robinson's curator insight, March 22, 2013 6:58 PM

Having a plan is at the heart of instigating action. Start with defining how you want your customers feel, how you want to make your customers feel when doing business with your company or small business and then research who your customers are that you will target to influence according to those ideas as part of your plan and strategy.

 

I have found that most small businesses have not given themselves permission to really get to know there why and about the kind of business they want to create. They have x service they want to sell or x widget that everyone is going to just love and buy lots of but that doesn't serve them well if they haven't done their own personal branding homework. Tasks like taking time to evaluate why you want to own and start a business to begin with...or your vision and mission for your business. These core thoughts are the solid foundation for your brand voice. This information informs decisions you make that come later when selecting your business name, your visual brand elements, digital social media visual elements and so on...

 

Content Strategy |Brand Development |Organic SEO
Fresh Content is king -SEOs, copywriters & search engines.
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Content Strategy | Brand Development | Organic SEO

Content Strategy | Brand Development | Organic SEO | Content Strategy |Brand Development |Organic SEO | Scoop.it

Organic SEO, brand development and content strategies go hand in hand. Marketing online is a mixture of all three: becoming visible with organic SEO, building your brand and doing it all with sound content strategies. Fresh Content is Kind provides links from around the Web for your enjoyment and learning, to help you market your most important asset – your brand.

 

How can we help you? Contact us and find out how... http://level343.com/

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Jason Muldrow's curator insight, September 14, 2016 11:06 PM

True organic SEO takes time but is so worth it in the long run. This site gives you a free scan and report card on how your site stacks up to a competitor of your choice. Very useful. Cheers!  http://www.profitnowsolutions.net/free-seo-report/

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18 Content Marketing Ideas to Pump Your Written Content Offerings

18 Content Marketing Ideas to Pump Your Written Content Offerings | Content Strategy |Brand Development |Organic SEO | Scoop.it
Content marketing ideas are hard to come by, but the right ones can skyrocket your marketing efforts. Read about 18 ideas for written content that can help.
Level343's insight:
Of the many steps in the content marketing process, research and creating may very well be the hardest. After all, we ask a lot of our content.
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Does Your Marketing Strategy Lack Vision? | Level343

Does Your Marketing Strategy Lack Vision? | Level343 | Content Strategy |Brand Development |Organic SEO | Scoop.it
A marekting strategy will guide your immediate goals and long term goals. Where do you want to be in ten, fifteen, twenty, thirty years? Read and find out.
Level343's insight:
A strong, successful marketing strategy isn’t built on clouds and fluff. It has a foundation, a base from which all ideas come from. Without this foundation, marketing strategies fail more often than not. This foundation is called “vision,” and it’s as important to your company as your bottom line is.
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11 Black Hat Techniques That Can Kill an SEO Campaign - Search Engine Journal

11 Black Hat Techniques That Can Kill an SEO Campaign - Search Engine Journal | Content Strategy |Brand Development |Organic SEO | Scoop.it
Do yourself a favor and become a Jedi, not a Sith. Going the way of the black hat SEO will only lead to fear. Fear leads to anger. Anger leads to hate. Hate leads t
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12 Ways to Optimize a Paid Search Campaign - and What Matters Most

12 Ways to Optimize a Paid Search Campaign - and What Matters Most | Content Strategy |Brand Development |Organic SEO | Scoop.it
Managing and optimizing PPC campaigns can be a daunting task. Learn the different ways to optimize paid search campaigns and which might be most important to your number one goal.
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Marketing Goals, SMART Style | Online Marketing

Marketing Goals, SMART Style | Online Marketing | Content Strategy |Brand Development |Organic SEO | Scoop.it
Marketing goals seem to be difficult to set, but it might help thinking of marketing goals like management goals: managing the future of your business.
Level343's insight:
Smart marketing is setting specific, attainable, timely goals. However, setting marketing goals should never be done without benchmarking.
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How To Find Powerful Keywords With The Free Topvisor Magnet Tool

How To Find Powerful Keywords With The Free Topvisor Magnet Tool | Content Strategy |Brand Development |Organic SEO | Scoop.it
Pull relevant keywords from Google Search Console and Google Analytics with Topvisor Magnetic Tool.
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9 Tips to Optimize Crawl Budget for SEO - Search Engine Journal

9 Tips to Optimize Crawl Budget for SEO - Search Engine Journal | Content Strategy |Brand Development |Organic SEO | Scoop.it
Search engine crawling is one of those SEO factors that are paid surprisingly little attention. And yet, in any industry, crawl budget is something we can - and should - optimize for the SEO success.
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How to Write Rockin' Headlines | Content Development | Online Marketing

How to Write Rockin' Headlines | Content Development | Online Marketing | Content Strategy |Brand Development |Organic SEO | Scoop.it
How to write rockin' headlines? No matter your industry, keeping the needs of your customers in mind and using words that inspire an emotional response
Level343's insight:
It’s essential you remember that the headline is one of the most important parts of your content. No matter how amazing your article or blog post might be, you won’t get many readers unless you have a headline that captures attention. I
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Five Strategies to Become a Link Building Rock Star | SEJ

Five Strategies to Become a Link Building Rock Star | SEJ | Content Strategy |Brand Development |Organic SEO | Scoop.it
A well-defined strategy helps you produce greater results with less time and money invested. It enables you to become a link building rock star.
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Start Blogging | Content Development | SEO 

Start Blogging | Content Development | SEO  | Content Strategy |Brand Development |Organic SEO | Scoop.it
There are many reasons to start blogging, when done on a regular basis it does not need to be difficult or time-consuming, and it's one of th
Level343's insight:
Many business professionals plan to start a blog, but most find it difficult to make the time to sit down and write each week. Blogging on a regular basis does not need to be difficult or time-consuming, and it’s one of the best ways to grow your business.
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Why is SEO Difficult?

Why is SEO Difficult? | Content Strategy |Brand Development |Organic SEO | Scoop.it
Why is SEO Difficult? In a world of trying to rank on page one of Google, who do you listen to? There are so many suggestions it's hard to decipher
Level343's insight:
Most try to rank articles or blog posts so they can gain exposure, increase their credibility and generate more sales. Sadly, few marketers and business owners find success when trying to earn a spot on the No. 1 page of Google’s search results.
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How to Prove ROI on SEO: What Data is so Important in SEO | SEJ

How to Prove ROI on SEO: What Data is so Important in SEO | SEJ | Content Strategy |Brand Development |Organic SEO | Scoop.it
In this Marketing Nerds episode, François Goube talks about the importance of data in SEO, how you can use it to prove ROI, and more.
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Influencer Marketing | Content Development | Online Marketing

Influencer Marketing | Content Development | Online Marketing | Content Strategy |Brand Development |Organic SEO | Scoop.it
What is Influencer Marketing really, and how can you apply it in your day to day strategy? There's a lot to be said for the ROI of marketing, and wor
Level343's insight:
Although there are many reasons influencer marketing should be a part of your marketing strategies – at least occasionally – today we’re going to cover the top three.
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What is Content Marketing | Definition, Types & Metrics

What is Content Marketing | Definition, Types & Metrics | Content Strategy |Brand Development |Organic SEO | Scoop.it
Wondering what content marketing is? Whether you're new to content marketing or just need a refresher course, get caught up in this in depth post.
Level343's insight:
What is content marketing? What is it good for? 
Is there more to it than just writing a blog post and telling people about it? 

 Last week, we started a “What is it in online marketing” series, with “What is Organic SEO?” Today, we’ll cover a few areas about content marketing, starting with that all-important question: What is it?
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#1 Marketing Lesson to Learn from the Election | Level343 SEO

#1 Marketing Lesson to Learn from the Election | Level343 SEO | Content Strategy |Brand Development |Organic SEO | Scoop.it
Marketing lessons can be gleaned from anywhere, and the recent election is no exception. Find out what the #1 lesson is that we can learn in business.
Level343's insight:
First off, this is is not a political post; we make a point to stay away from politics in our postings. -And it doesn’t matter whether you’re happy with the results or were one of the people that crashed Canada’s immigration site. There is a HUGE marketing lesson we can all learn from the election, no matter what your political views are.
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Stop Looking at Keyword Search Volume (And Look Here, Instead)

Stop Looking at Keyword Search Volume (And Look Here, Instead) | Content Strategy |Brand Development |Organic SEO | Scoop.it
We've read about the impact of limited Search Volume data coming from the Google AdWords Keyword Planner. This article takes a unique look at that problem by showing there's a better KPI that more accurately demonstrates value and opportunity.
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Watch Out for Malicious Images in Google My Business Listings - Search Engine Journal

Watch Out for Malicious Images in Google My Business Listings - Search Engine Journal | Content Strategy |Brand Development |Organic SEO | Scoop.it
There is a new negative SEO tactic going around which involves photos being maliciously inserted into Google My Business listings.
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Understanding Digital Marketing | Online Marketing | Email Marketing

Understanding Digital Marketing | Online Marketing | Email Marketing | Content Strategy |Brand Development |Organic SEO | Scoop.it
When we speak of digital marketing what are we addressing? It's a matter of connecting all your digital assets for relevance, search and conversions.
Level343's insight:
As a business, you have to have some SEO tools in place to stay afloat because millions of similar businesses exist, and they have websites, too. The following are six of the top SEO services that all businesses, including yours, must have to survive
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Google’s Rich Cards Expand to Restaurants and Online Courses - Search Engine Journal

Google’s Rich Cards Expand to Restaurants and Online Courses - Search Engine Journal | Content Strategy |Brand Development |Organic SEO | Scoop.it
Google’s Rich Cards have expanded to now include local restaurants and online courses.
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Inbound vs. Outbound Marketing - What's Best for 2017? - Search Engine Journal

Inbound vs. Outbound Marketing - What's Best for 2017? - Search Engine Journal | Content Strategy |Brand Development |Organic SEO | Scoop.it
I’m sure that you’ve heard the terms “inbound” and “outbound” marketing, but do you really know the difference between the two?
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Lead Generation Plug-ins | Word Press | SEO | Level343

Lead Generation Plug-ins | Word Press | SEO | Level343 | Content Strategy |Brand Development |Organic SEO | Scoop.it
Lead Generation Plug-ins are great. Once you start getting leads, remember to keep offering value when your No.1 goal is to build trust and credibility.
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Content Curation for Effective Social Media and Email Marketing

Content Curation for Effective Social Media and Email Marketing | Content Strategy |Brand Development |Organic SEO | Scoop.it
Most of the content you wish to create and share with your audience already exists. Save hours of your time with effective content curation.
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Content Marketing : Using Your Content Wisely | Content Development

Content Marketing : Using Your Content Wisely | Content Development | Content Strategy |Brand Development |Organic SEO | Scoop.it
The best goals you can aspire for your online presence is, plan your marketing strategy. Plan your content offerings. Plan your online footprint.
Level343's insight:
Making the most of your content marketing means taking the time to use it wisely so you can reach your desired outcome.
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6 Ways to Improve Email Response Rates 

6 Ways to Improve Email Response Rates  | Content Strategy |Brand Development |Organic SEO | Scoop.it
Here are a few ways you can improve two of the most important parts of any email: The subject line and the introduction.
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3 Ways to Find Quality SEO Clients | SEJ

3 Ways to Find Quality SEO Clients | SEJ | Content Strategy |Brand Development |Organic SEO | Scoop.it
There are a number of methods for building a larger client base and for acquiring high-value clients. Jon Rognerud shares them on this post.
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