Chances are you have one or more devices within arm’s reach. We live a four plus screen world that includes smartphones, tablets, ereaders and televisions. The good news is consumers trust content marketing!
Last month we talked about using analytics data to conquer the task of writing dynamic content and beat writer’s block.
Asking the Right Questions
We set the date range to the single day. This clears out all the information gathered about any other day since tracking begin. Our job now is to answer these questions:
Where did the visitors come from? – This points to which referrers may bring better amounts of traffic to your site.
What did they look at? – Which pages brought this amount of attention, and is it something you can replicate?
How long did they stay? – If they only stayed a few seconds, they probably didn’t find what they were looking for.
Did they visit any other pages on the site? – This indicates one of two things. One, they found what they wanted and decided to surf the site. Two, they didn’t find what they needed on that page, but thought they might be able to find it elsewhere on your site.
The following infographic from Marketo gives some interesting insights about content marketing. Highlights include why content marketing should be used, how companies are using it, and investment into content marketing by companies.
What is Content Curation?Content curation is the process of sorting through the vast amounts of content on the web and presenting it in a meaningful...
I'm always amazed at how we visualize the act of curation. It seems to revolve around libraries, museums; I'm guilty of this too. What's fascinating is what is curated online has no history other than it's still evolving. Everyday we are all a part of building that history. That’s' why I love everything that's involved in curating content. Just saying.
The media landscape is a very different beast today than it was even 5 years ago. Then agency-led television commercials dominated how we channel our marketi...
Do you need ANOTHER reason to keep our content fresh?
In this video Jonathan Mildenhall, Vice-President, Global Advertising Strategy and Creative Excellence at The Coca-Cola Company is the person responsible for leading global creative vision and strategy for the Company's portfolio of global brands. In this video he explains how Coke will leverage the opportunities in the new media landscape and transform one-way storytelling into dynamic storytelling hoping to add value and significance to peoples lives. Jonathan describes the challenge of content creation in an enlightening way, reminding us that "every contact point with a customer should tell an emotional story".
Repurposing existing content is an efficient way to produce additional content to help grow your business online. While coming up with new, compelling content ideas is a daunting task; there is nothing wrong with offsetting new content development with repurposed and repackaged content.
I read an article written by someone who isn’t in the SEO world – isn’t even on the outskirts of the SEO industry – well, it’s brings out the hillbilly hood in me. I have this insane urge to grab their faces, look deep in their eyes and say kindly, “shut the hell up”.
To get a better understanding of how to create viral content, it's helpful to understand a few terms. Here's a basic glossary of viral content types you should consider for online marketing and SEO efforts.
Read about Quantity vs. Quality: What's More Important for Your Content Strategy? on the CopyPress blog.
The Content Balancing Act
The bottom line? The best content strategy is to develop as much content as you can without stepping below your minimum quality threshold. This will vary between publishers and even change over time as your priorities shift.
Excellent post about content strategy and your value in this ever changing industry...
In practice it will take a long time for client-side advocates to lead their organizations into the change management programs they actually need to start to get a hold of their content and web problems. But it’s starting to happen. And those of us who work as consultants should take an active role in the process, by refusing to participate in unethical selling practices.
In this video interview, SEO expert Arnie Kuenn explains how content marketing strategies have changed since Google's 'Panda' update in February 2011 downgraded the rankings of many content-heavy sites, due to duplicate or poor quality content.
Ultimate, content should be to add value to your customer -- not just to boost your rankings. Just changing placenames in a real estate site won't work; it can be spotted easily as poor and lazy content.