Google's recent revelation of a semantic approach to search results may mean big changes for search marketers and brands. Here's a look at what's at stake.
What Is Semantic Search?
Semantic search uses artificial intelligence in order to understand the searcher’s intent and the meaning of the query rather than parsing through keywords like a dictionary. When you search now, Google gives you results based solely on the text and the keywords that you put in that search. Essentially, Google gives you its best guess.