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3 Questions: The Content Strategy Discipline

3 Questions: The Content Strategy Discipline | Content Strategy |Brand Development |Organic SEO | Scoop.it
From writingfordigital.com - May 5, 2011 8:27 AM
Most of the content strategy literature tries to define the discipline in terms of the deliverables practitioners produce–audits, plans, style guides and other resources, UX recommendations, human resource models, tooling recommendations, process engineering flow charts, etc. This is all well and good. But it won’t help to evangelize the practice of content strategy, or help define what unifies all these activities.
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The Problem with Data Driven Decisions | The Intercom Blog

The Problem with Data Driven Decisions | The Intercom Blog | Content Strategy |Brand Development |Organic SEO | Scoop.it
From blog.intercom.io - December 9, 2011 11:45 AM

The highest rewards come from the biggest risks. Sometimes you need to be willing to say “We believe in this, Fuck what the data says”. That’s when things gets exciting.

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