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Scooped by Level343 onto Content Strategy |Brand Development |Organic SEO |
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Thousands if not tens of thousands of new companies are formed every month in the U.S. Delete the scoop?
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4. Talk about local events – but do it strategically! How can you do this strategically? Example of what NOT to do: Write about a local event. Post it on Facebook and expect to get a lot of shares. Then, get bummed out because you received 1 like and no shares. What happened? See below!
The take away on this is THINK LOCAL!! Delete the scoop?
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The first thing to understand about content strategy is that no two people understand it the same way. It’s a relatively new, and extremely broad, discipline with no single definitive definition. Delete the scoop?
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The media landscape is a very different beast today than it was even 5 years ago. Then agency-led television commercials dominated how we channel our marketi...
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In this video Jonathan Mildenhall, Vice-President, Global Advertising Strategy and Creative Excellence at The Coca-Cola Company is the person responsible for leading global creative vision and strategy for the Company's portfolio of global brands. In this video he explains how Coke will leverage the opportunities in the new media landscape and transform one-way storytelling into dynamic storytelling hoping to add value and significance to peoples lives. Jonathan describes the challenge of content creation in an enlightening way, reminding us that "every contact point with a customer should tell an emotional story". Delete the scoop?
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Testing different adverts in your Google Adwords account is easy to implement and can be a real quick-win within your PPC strategy.
The Fogg is surrounding your brain... Stop trying to second guess what might or might not work, just test it! Delete the scoop?
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Most of the content strategy literature tries to define the discipline in terms of the deliverables practitioners produce–audits, plans, style guides and other resources, UX recommendations, human resource models, tooling recommendations, process engineering flow charts, etc. This is all well and good. But it won’t help to evangelize the practice of content strategy, or help define what unifies all these activities.
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Search News Central - all the latest news and views in the world of search and social marketing.
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I read an article written by someone who isn’t in the SEO world – isn’t even on the outskirts of the SEO industry – well, it’s brings out the hillbilly hood in me. I have this insane urge to grab their faces, look deep in their eyes and say kindly, “shut the hell up”. Delete the scoop?
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Read about Quantity vs. Quality: What's More Important for Your Content Strategy? on the CopyPress blog.
The Content Balancing Act
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Excellent post about content strategy and your value in this ever changing industry... In practice it will take a long time for client-side advocates to lead their organizations into the change management programs they actually need to start to get a hold of their content and web problems. But it’s starting to happen. And those of us who work as consultants should take an active role in the process, by refusing to participate in unethical selling practices.
Picture credit: http://nazareneblogs.org/kpprobst/files/2010/12/shopaholic.jpg Delete the scoop?
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When we think about writing, planning or implementing copy for the web, most of us probably picture longer form text: blogs, about pages and information on...
As the framework of the Internet expands and as app-based experiences gain momentum, we need to continue to re-evaluate how our practice needs to shift to best serve new contexts. Delete the scoop?
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Why businesses need a content strategy before a social media strategy and how to create one to engage audiences and build strong communities.
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Instead of fearing the algorithmic change, and Google view point of quality the algorithm will be applying, it's time to put your site's destiny in your own hands.
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I pondered this question often over the past several months. Why? One reason was a blog post where Joe Pulizzi explained his take: content strategy and content marketing are essentially the same.
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