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3 Questions: The Content Strategy Discipline

3 Questions: The Content Strategy Discipline | Content Strategy |Brand Development |Organic SEO | Scoop.it
From writingfordigital.com - May 5, 2011 8:27 AM
Most of the content strategy literature tries to define the discipline in terms of the deliverables practitioners produce–audits, plans, style guides and other resources, UX recommendations, human resource models, tooling recommendations, process engineering flow charts, etc. This is all well and good. But it won’t help to evangelize the practice of content strategy, or help define what unifies all these activities.
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How Econsultancy measures Twitter via Google Analytics

How Econsultancy measures Twitter via Google Analytics | Content Strategy |Brand Development |Organic SEO | Scoop.it
From econsultancy.com - December 12, 2011 11:38 AM
It has been a couple of years since we really started to make the most out of Twitter. Since then we have experimented with a live Twitter feed on our homepage and alongside our blog articles. We have hired a dedicated social media producer.
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