Organic SEO, brand development and content strategies go hand in hand. Marketing online is a mixture of all three: becoming visible with organic SEO, building your brand and doing it all with sound content strategies. Fresh Content is Kind provides links from around the Web for your enjoyment and learning, to help you market your most important asset – your brand.
Imagine if you could make one simple tweak to your website, and see an instant boost in email subscribers. Or even better: What if there were 17 of these tweaks… …and each of them could generate more leads for your business? You’d probably be pumped to read about them. Lucky for you, that’s exactly what […]
SEO today is more nuanced than ever -- click here to learn how to create content in a post-Hummingbird world.
Google’s Hummingbird algorithm looks at the meaning behind a query, rather than delivering search results based purely on matching a few key terms. If the meaning of your content doesn’t match the spirit of what the user is looking for, Google is going to have a hard time finding it.
Search engine optimization is one of those weird, nichey industries that’s hard for outsiders to understand. Hell, with Google changing the rulebook every week, it’s hard for us insiders to understand most of the time.
First of all, let’s be clear that we’re not even going to talk about meta keywords tags, because they’re obsolete. Yes, they are.
Second, “tweaking” the keywords on your website isn’t going to do anything other than make it harder for you to rank consistently for certain terms. Your core products and services remain the same, and if you add new ones, then you should be adding new content for them, not cannibalizing another page’s rankings.
After the explosive online storm that followed Matt Cutt’s declaration that guest blogging was more or less dead, everybody who was anybody in the world of SEO had something to say on the subject. ...
The true purpose of a guest post, the practical purpose, is to attract new readers to your blog. It’s like a first date or an audition — you show the people how clever and witty you are, you intrigue and delight them, and if you’re really lucky, they’ll visit your blog or social media site to find out more about you. It’s ok if you’ve got something for sale, provided you’re motivated beyond your call to action and give those readers something they want for free.
Writing a Top 10 List is a great way to build traffic to your website or blog. In these top 10 lists I would research the experts, give an example of their work, write a small blurb about what I find valuable about them, and of course give a link back to their site, and maybe a link to one of my favorite articles that they’ve written; the one that pushed me to name them on this list.
Should marketers still be blogging about blogging? A better focus often is the topics your target audience cares about and reaching the right audience.
Great post by Margie Clayman
If your company is hoping that your blog will convert to sales, relying on serendipity is not the best way to go. How can you make sure the right people are getting your targeted content, then? Here are some ideas:
• Put a link to your newest blog post in your email signature
• Update your LinkedIn company page with your latest blog posts – there is a high likelihood a prospect will check you out there
• Make sure your customer service department is kept updated on what is going into your blog. They may be able to direct callers or social media questioners to your blog for reference.
• When appropriate, highlight a customer who has won an award or who has been recognized in their community or industry. People are more likely to visit a blog when they know there’s a chance they might be mentioned.
One of the better known examples of accidental misbranding sprang out of Coca Cola’s attempt to break into the Chinese market in the late 1920s. As the story goes, the Mandarin characters that app...
Look beyond Google. Google is great, it’s super, it’s awesome — in the US. In other countries, other search engines reign supreme and you need to keep them in mind when you’re designing your SEO. After all, SEO stands for Search Engine Optimization, not Google Optimization.
Google has been warning webmasters about guest blogging for quite a while, but now, the search engine is getting serious.
Will going after
MyGuestBlog owner Ann Smarty confirmed, however, that her site was indeed penalized.
Seriously Google? I'll admit the content there is thin, and needs stronger, relevant, story telling, bolder content. But I personally think NoFollow is unnatural. It only serves a purpose for Google, not for readership, or GOD forbid link ability. Just saying folks... carry on.
The content explosion and the search engines’ shift toward meaning-based content in 2013 has led to a tipping of the scales in the opposite direction from where Search Engine Optimization (SEO) was before Panda and Penguin. Gone are the days of black hat practices like keyword stuffing and paid linking schemes that resulted in a […]
A true content-centric content strategy is also SEO-centric. SEO thinking needs to step out of its silo and into every step of the content marketing process: audience research, writing, optimization, promotion and measurement.
12 ways to get your readers and customers to follow your call to action. This is Part Two of a two-part blog post.
Finding the right words is key- Urgency seems to be the way to synch this.
Your call to action should also give a sense of urgency while communicating to consumers exactly what you want them to do and why they should do it. To create a sense of urgency, use words like the following: “call,” “buy now,” “register,” “donate,” “for a short time only,” and “order now to receive a free gift.” One of the most important parts to ensure urgency in your call to action is the end date: “Offer expires February 20th.”
Optimizing your content is the cornerstone of great SEO, but you have to produce relevant content.
Basic SEO and keyword stuffing are not the most effective way to create engaging, quality content. Quality content that answers questions, resolves problems, and satisfies the visitor’s needs is the new definition of content optimization.
The Hummingbird that Changed SEO As we all know the Hummingbird has landed, and has been marinating for a while. Although we heard rumors that Google was up to something with their algorithms and ...
Very good English is going to be increasingly important as Google perfects this algorithm, perhaps more important than keywords ever were. How people search on Mobile is one way I would recommend you start thinking. Basically, ask questions, state facts, and quote direct data. Make it easy on your potential clients to find you.
ExcellentAttracting links is something that every website owner and blogger knows is critical, but most of us don't really enjoy many of the tasks that are commonly associated with link building. There are a lot of different approaches to link building, so you just need to find some methods that work well for you and your site/blog.
In this article we'll take a detailed look at the topic, and you'll find 101 different ways that you can go about attracting links from other sites and blogs. Inbound links are often prioritized for SEO purposes, but there is much more value to links that just improving your search engine rankings.
Excellent, albeit some generic ideas... well done!
This is the 3rd post of Marketing Month. Check out the Month Preview and How to Create a Marketing Plan. Please meet my friend Peep Laja who I met years ago
The secret of success is doing something that others are not willing to do for a long, long time. So when I was analyzing the content of marketing blogs – trying to understand how I can be better – I finally figured it out.
The answer? Evidence based, data-driven marketing advice. That was how I summed up the gap in the market. That was going to be my angle.
In order to succeed at content marketing, you have to have high quality content. Rather than promoting your products, services, or even your business, content marketing means pushing the actual con...
These are just some examples of sources of inspiration for your content strategy. Be bold, be creative, and don’t be afraid to cover topics and content that your competitors haven’t thought about yet. Some of it may prove unpopular, but you may uncover a sticky topic that continues to attract visitors for years to come.
I took a little break to spend time with family and work on a few projects, but I missed being part of the Level343 team, so I’m back! :) As I do every year, I spent Christmas with my family in Toronto. Last year I complained that we didn’t have much snow. We made up for it …
If you are writing just to entertain, that’s cool. However if you have a goal, your story needs to support that goal. It needs to be relevant and people have to clearly see the parallel between the story and them or the story and the action you want them to take.
The following is a steps to help you determine if your content strategy is fully optimized for your brand and, more importantly, your goals when it comes to social media.A content strategy is going to play a big part in the success of any content marketing initiative. These steps will help you optimize that content strategy.
A good starter - The following are steps to help determine if your content strategy is fully optimized for your brand and, more importantly, your goals when it comes to social media.
Thanks to Google Analytics, we have all the data necessary to formulate a successful SEO campaign and measure its impact. If you aren't already using custom reports, this is a great selection to start with (and NO technical skills are required).
12 ways to get your readers and customers to follow your call to action. This is Part One of a two-part blog post.
Know Where Your Audience Stands
Before you can persuade your reader to do anything you have to know where they are in thecustomer’s journey. The context and timing of your call to action can make all the difference between a conversion and a bounce.