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Content Strategy |Brand Development |Organic SEO
Fresh Content is king -SEOs, copywriters & search engines.
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Content Marketing, Storytelling and UGC are the New SEO

Content Marketing, Storytelling and UGC are the New SEO | Content Strategy |Brand Development |Organic SEO | Scoop.it

Startups Can Jump The Class
If you are new to content marketing understanding how content marketing's four gears create a "virtual cycle" can help you jump the class. Content marketing's gears:

* Curation.
* Creation.
* Social.

* Ecommerce.

Clean Slate content marketers, thos so new to the game they have few preconceived ideas, can move to the head of the class by organizing their marketing differently and in alignment with ideas shared in Content Marketing's Gears.  


Via Martin (Marty) Smith, Khaled El Ahmad
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Marco Gabrielli's curator insight, September 15, 2013 6:21 AM

"Curation is LISTENING. Curation is listening with intent. When, like Robin Good, you curate an important pool of information such as "cool new social media and Internet marketing tools" followers can spend LESS time worrying about finding new cool tools themselves. We learn where to go WHEN we need certain kinds of information."

 

 

 -- But curation is also a Great WORK, which allows us to understand the economics of information on the web. :-)


(Ringrazio Stefano per il link)

Level343's comment, September 17, 2013 1:14 PM
Hey Angela, until we no longer use content to communicate It will continue to be King :-)
Level343's comment, September 17, 2013 1:15 PM
Marco, grazie a lei :-)
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How to Create a Meta Description Tag for SEO

How to Create a Meta Description Tag for SEO | Content Strategy |Brand Development |Organic SEO | Scoop.it
→ In this updated version of Jill Whalen's classic Meta Description Tag article, she explains how the tag is used in today's search engines as well as in social media.
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Content Marketing Framework for Start-Ups - 4 Steps to Social SEO Success

Content Marketing Framework for Start-Ups - 4 Steps to Social SEO Success | Content Strategy |Brand Development |Organic SEO | Scoop.it
Thousands if not tens of thousands of new companies are formed every month in the U.S.
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How Organic Search Rankings Impact Inquiries

How Organic Search Rankings Impact Inquiries | Content Strategy |Brand Development |Organic SEO | Scoop.it
Search has changed over the years, from results page redesigns to algorithm tweaks.

 

 

Producing content, and managing your SEO, is not trivial. We get that. However, it’s free (except for your time), and your efforts will continue to pay off forever.

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How Google Has Devalued Organic Links [Infographic]

How Google Has Devalued Organic Links [Infographic] | Content Strategy |Brand Development |Organic SEO | Scoop.it

Over the years Google has moved to "fight spam" at the same time Google's business development team has pushed to "make spam." The combination of those 2 (& pulling in additional non-link relevancy signals) has lowered the value of organic links.

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If You’re Going To Write About SEO, Get It Right

If You’re Going To Write About SEO, Get It Right | Content Strategy |Brand Development |Organic SEO | Scoop.it

I read an article written by someone who isn’t in the SEO world – isn’t even on the outskirts of the SEO industry – well, it’s brings out the hillbilly hood in me. I have this insane urge to grab their faces, look deep in their eyes and say kindly, “shut the hell up”.

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10 Free SEO Tools and What They Can Do For You ~ Geeky Stuffs

10 Free SEO Tools and What They Can Do For You ~ Geeky Stuffs | Content Strategy |Brand Development |Organic SEO | Scoop.it

The following are 10 free SEO tools you can use to improve your SEO efforts and brief descriptions of exactly what each tool can do for you:

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Eric Ward Answers 10 Questions on BizDev Link Building

Eric Ward Answers 10 Questions on BizDev Link Building | Content Strategy |Brand Development |Organic SEO | Scoop.it
Eric Ward is the godfather of link building (just ask Jeff Bezos, who hired Eric to help launch Amazon). I've been learning from him since I started in t...
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Top 9 SEO Reasons Against Building Microsites

Top 9 SEO Reasons Against Building Microsites | Content Strategy |Brand Development |Organic SEO | Scoop.it

If you really need to create a unique experience for a specific product or product set, then create a new section located in a sub folder on your TLD. This will give you all the benefit of a new experience for your users, while allowing all the metrics that you gain from links, social, and users to be applied to your primary domain, making it more powerful.

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Stemming for SEO: The Complete Guide

Stemming for SEO: The Complete Guide | Content Strategy |Brand Development |Organic SEO | Scoop.it
Word Stems represent some of the *most* tightly related words you can pepper into a web page, and deserve close attention when creating content.

 

This should help your documents to rank better, be more interesting for end-users, and look a little more natural (thus better able to withstand “human review” by Google). Best of all, they will help keep your documents from looking a little too keyword-stuffed – by getting the keyword in there a few more times – but in *stealthy* form.

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Learn About Cloaking From Google’s Matt Cutts [Video]

Learn About Cloaking From Google’s Matt Cutts [Video] | Content Strategy |Brand Development |Organic SEO | Scoop.it
Matt says he wanted to create the definitive cloaking video; I think this is a great educational video. You can ...

 

Nice find by Melissa Fach ;)

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3 domain strategies for international SEO

3 domain strategies for international SEO | Content Strategy |Brand Development |Organic SEO | Scoop.it

For example, you might hear conventional wisdom that you should get a top-level domain (TLD) for specific countries. You also might hear about subfolders, or possibly microsites. Before helping you navigate through these choices, a few definitions might clarify these options:

 

Wise, actionable information. A must read if you work in International SEO. 

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5 Conversion Tools for SEO and Beyond | Practical eCommerce

5 Conversion Tools for SEO and Beyond | Practical eCommerce | Content Strategy |Brand Development |Organic SEO | Scoop.it

Good thing this post closes with "The most important thing to remember, though, is that it's less about the tool you use and more about how you use it."

 

At level343 we've always said before tools can help you in SEO you need an understanding, of SEO critical thinking.

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10 Building Blocks of Great Meta Tags

10 Building Blocks of Great Meta Tags | Content Strategy |Brand Development |Organic SEO | Scoop.it

This post about Meta Tags has been and still is in our top 10 organic search... You have about 70 characters worth of space in your title tag and approximately 155 in your description. What are you doing with it?

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Level343's comment, December 14, 2011 12:41 PM
You're welcome :)
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Killer Competitive Research – Going Beyond Back Links and SpyFu | Internet Marketing Blog

Killer Competitive Research – Going Beyond Back Links and SpyFu | Internet Marketing Blog | Content Strategy |Brand Development |Organic SEO | Scoop.it
I got asked a lot of great questions at Pubcon after my Competitive Intelligence session a while back, so I wanted to take some time and answer a lot of those...
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How to track on page leads in Google Analytics

How to track on page leads in Google Analytics | Content Strategy |Brand Development |Organic SEO | Scoop.it
Everyone involved in a business with an online presence wants to know how much return they are getting from their efforts, however large or small. Unfortunately, not everybody has methods in place to accurately track and attribute their return.
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The Seven Deadly Sins of Copywriting | Springboard SEO

The Seven Deadly Sins of Copywriting | Springboard SEO | Content Strategy |Brand Development |Organic SEO | Scoop.it
Selling online is a bit of an art. Before your visitors reach your shopping cart, call your 800 number, or click on that submit button—in fact, from the...

 

Excellent post by Matt over ay Springobaord SEO

1. Fluff
2. Negativity
3. The passive voice
4. Feature-oriented content
5. Marketese
6. Me-oriented content
7. Keyword abuse

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Why User Experience Design Needs Search Engine Marketing

Why User Experience Design Needs Search Engine Marketing | Content Strategy |Brand Development |Organic SEO | Scoop.it
Most articles in this column focus on the how’s and why’s of usability, persuasive design and search engine marketing. We sound like a broken record. SEO needs UX. What about the other way around?
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Why you should love the long tail | SEO Copywriting

Why you should love the long tail | SEO Copywriting | Content Strategy |Brand Development |Organic SEO | Scoop.it
Google just announced another algorithm tweak, and this time, it's targeting long-tail documents. Learn how to develop SEO content to help you drive more traffic.
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How to Estimate How Many Links You Need

How to Estimate How Many Links You Need | Content Strategy |Brand Development |Organic SEO | Scoop.it
Doing some work for a client with a fairly new site recently, I noticed their home page has a toolbar PageRank of 7, and they achieved that almost entirely by having a site-wide link on a PageRank 9 website.
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Writing For Your Website Visitors

Writing For Your Website Visitors | Content Strategy |Brand Development |Organic SEO | Scoop.it
This isn’t a short blog, (they never are) but it holds a lot of information for those struggling to write their own web content and blogs. If you don’t have time now, bookmark it and come back la...

 

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SEO is Both Science and Art

SEO is Both Science and Art | Content Strategy |Brand Development |Organic SEO | Scoop.it
For many people who aren’t involved in search engine optimization (SEO) on a regular basis, it’s easy (or so they think). You simply create a...

 

Critical thinking, our number one tool for SEO.

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SEO - Web Marketing Tactics: Google+ Business Pages, 2011 Algorithm Updates, Mobile Site Design & More! - Bruce Clay

SEO - Web Marketing Tactics: Google+ Business Pages, 2011 Algorithm Updates, Mobile Site Design & More! - Bruce Clay | Content Strategy |Brand Development |Organic SEO | Scoop.it

Interested in understanding and optimizing the new Google+ business pages? How about a recap of Google’s big-news algorithm changes of 2011 and how to tackle them? Or what about a tutorial on writing calls to action, or best practices for mobile website design?

 

All this and more is in this month’s SEO Newsletter, published today. This post dives into the highlights of December’s issue.

Picture credit: http://interestingevan.files.wordpress.com/2011/09/liver-pow.gif

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How Search is Changing the Online Purchasing Process

How Search is Changing the Online Purchasing Process | Content Strategy |Brand Development |Organic SEO | Scoop.it
Search is changing the way consumers make choices. Understanding this is crucial to the success of every business.
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Branded Search: A Digital Marketer's Greatest Ally | Search News Central

Branded Search: A Digital Marketer's Greatest Ally | Search News Central | Content Strategy |Brand Development |Organic SEO | Scoop.it

"

There's a lot of value to be had from branded searches, and you'd be wise to include a growth strategy for branded search in your overall online marketing plan. Read on to learn more...

 

Excellent post by Barry Adams! "There's a lot of value to be had from branded searches, and you'd be wise to include a growth strategy for branded search in your overall online marketing plan.

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