Content Strategy |Brand Development |Organic SEO
23.3K views | +0 today
Follow
Content Strategy |Brand Development |Organic SEO
Fresh Content is king -SEOs, copywriters & search engines.
Curated by Level343
Your new post is loading...
Your new post is loading...
Scooped by Level343
Scoop.it!

Disturbing Trend with Big Business Points to the Failures of SEO

Disturbing Trend with Big Business Points to the Failures of SEO | Content Strategy |Brand Development |Organic SEO | Scoop.it
Over the past year, we’ve seen an emerging trend among big business clients.

 

Several potential clients have come to us lately with a big, fat, noticeable problem. They talk about needing optimization. They talk about keywords, traffic and links. In other words, they use a whole lot of SEO lingo to describe what’s happening. But they miss the boat.

more...
No comment yet.
Scooped by Level343
Scoop.it!

How Images Can Boost Your Conversion Rate

How Images Can Boost Your Conversion Rate | Content Strategy |Brand Development |Organic SEO | Scoop.it

Images on blog posts


I couldn’t find any conversion research on this, but I am sure of it: using quality images in your blog posts makes you sell more of your stuff. Why?

Images improve readability and general user experience (breaks patterns, catches attention, eye candy, worth 1000 words etc). Posts without images are boring, and lead to less reading.

 

The more people read your stuff, the more they like you, the more they develop a relationship with you, the more they trust you and that all moves them further along in your sales funnel (doesn’t even matter what the funnel is like).

 

My advice: always use images in your blog posts.

more...
No comment yet.
Scooped by Level343
Scoop.it!

Content strategy disrupts unethical agency sales practices — lucid plot, by Jonathan Kahn

Content strategy disrupts unethical agency sales practices — lucid plot, by Jonathan Kahn | Content Strategy |Brand Development |Organic SEO | Scoop.it

Excellent post about content strategy and your value in this ever changing industry...

In practice it will take a long time for client-side advocates to lead their organizations into the change management programs they actually need to start to get a hold of their content and web problems. But it’s starting to happen. And those of us who work as consultants should take an active role in the process, by refusing to participate in unethical selling practices.

 

Picture credit: http://nazareneblogs.org/kpprobst/files/2010/12/shopaholic.jpg

more...
No comment yet.
Scooped by Level343
Scoop.it!

The Art of the Landing Page | Search Engine Journal

The Art of the Landing Page | Search Engine Journal | Content Strategy |Brand Development |Organic SEO | Scoop.it
Out there in the big wide world of search engines and sites, you have ads and you have search results. Your website is getting traffic from both.
more...
No comment yet.
Scooped by Level343
Scoop.it!

The Seven Deadly Sins of Copywriting | Springboard SEO

The Seven Deadly Sins of Copywriting | Springboard SEO | Content Strategy |Brand Development |Organic SEO | Scoop.it
Selling online is a bit of an art. Before your visitors reach your shopping cart, call your 800 number, or click on that submit button—in fact, from the...

 

Excellent post by Matt over ay Springobaord SEO

1. Fluff
2. Negativity
3. The passive voice
4. Feature-oriented content
5. Marketese
6. Me-oriented content
7. Keyword abuse

more...
No comment yet.
Scooped by Level343
Scoop.it!

How to Analyze Assisted Social Media Conversions in Google Analytics

How to Analyze Assisted Social Media Conversions in Google Analytics | Content Strategy |Brand Development |Organic SEO | Scoop.it
Learn how to find and analyze social media assisted conversion in Google Analytics...
more...
No comment yet.
Scooped by Level343
Scoop.it!

5 Conversion Tools for SEO and Beyond | Practical eCommerce

5 Conversion Tools for SEO and Beyond | Practical eCommerce | Content Strategy |Brand Development |Organic SEO | Scoop.it

Good thing this post closes with "The most important thing to remember, though, is that it's less about the tool you use and more about how you use it."

 

At level343 we've always said before tools can help you in SEO you need an understanding, of SEO critical thinking.

more...
No comment yet.