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Content Strategy |Brand Development |Organic SEO
Fresh Content is king -SEOs, copywriters & search engines.
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Where does the time go? How We Consume Content...

Where does the time go? How We Consume Content... | Content Strategy |Brand Development |Organic SEO | Scoop.it

Chances are you have one or more devices within arm’s reach. We live a four plus screen world that includes smartphones, tablets, ereaders and televisions. The good news is consumers trust content marketing!


Via Martha Spelman
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How to Create Viral Content for the Web

How to Create Viral Content for the Web | Content Strategy |Brand Development |Organic SEO | Scoop.it
Viral content is the idea of creating online content that has the ability to spread throughout the web, via social media channels and websites, to further raise awareness to a brand.
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Outreach Tips and Tricks to Increase Efficiency & Effectiveness

Outreach Tips and Tricks to Increase Efficiency & Effectiveness | Content Strategy |Brand Development |Organic SEO | Scoop.it
Hello All, I am 3 months in at SEER and have been doing a lot of outreach for guest posts and offering other great content from our clients to bloggers.
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Understanding Visitor Behavior – Do They Like Your Content?

Understanding Visitor Behavior – Do They Like Your Content? | Content Strategy |Brand Development |Organic SEO | Scoop.it
Last month we talked about using analytics data to conquer the task of writing dynamic content and beat writer’s block.

 

 

Asking the Right Questions

 

We set the date range to the single day. This clears out all the information gathered about any other day since tracking begin. Our job now is to answer these questions:

 

Where did the visitors come from? – This points to which referrers may bring better amounts of traffic to your site.

 

What did they look at? – Which pages brought this amount of attention, and is it something you can replicate?

 

How long did they stay? – If they only stayed a few seconds, they probably didn’t find what they were looking for.

 

Did they visit any other pages on the site? – This indicates one of two things. One, they found what they wanted and decided to surf the site. Two, they didn’t find what they needed on that page, but thought they might be able to find it elsewhere on your site.

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How to Avoid 13 Big Mistakes With Content Marketing

How to Avoid 13 Big Mistakes With Content Marketing | Content Strategy |Brand Development |Organic SEO | Scoop.it
Have you thought about content marketing to launch your business? Do you want to avoid the biggest mistakes while building your business online? Look no further.
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Infographic: Content Marketing to Replace Traditional Advertising?

Infographic: Content Marketing to Replace Traditional Advertising? | Content Strategy |Brand Development |Organic SEO | Scoop.it
The following infographic from Marketo gives some interesting insights about content marketing. Highlights include why content marketing should be used, how companies are using it, and investment into content marketing by companies.
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Content Strategy Within The Design Process - Smashing UX Design

Content Strategy Within The Design Process - Smashing UX Design | Content Strategy |Brand Development |Organic SEO | Scoop.it
The first thing to understand about content strategy is that no two people understand it the same way. It’s a relatively new, and extremely broad, discipline with no single definitive definition.
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Content Curation Primer

Content Curation Primer | Content Strategy |Brand Development |Organic SEO | Scoop.it
What is Content Curation?Content curation is the process of sorting through the vast amounts of content on the web and presenting it in a meaningful...

 

I'm always amazed at how we visualize the act of curation. It seems to revolve around libraries, museums; I'm guilty of this too. What's fascinating is what is curated online has no history other than it's still evolving. Everyday we are all a part of building that history. That’s' why I love everything that's involved in curating content. Just saying.

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5 Conversion Tools for SEO and Beyond | Practical eCommerce

5 Conversion Tools for SEO and Beyond | Practical eCommerce | Content Strategy |Brand Development |Organic SEO | Scoop.it

Good thing this post closes with "The most important thing to remember, though, is that it's less about the tool you use and more about how you use it."

 

At level343 we've always said before tools can help you in SEO you need an understanding, of SEO critical thinking.

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Coca Cola Content 2020 Part One

The media landscape is a very different beast today than it was even 5 years ago. Then agency-led television commercials dominated how we channel our marketi...

 

Do you need ANOTHER reason to keep our content fresh? 

 

In this video Jonathan Mildenhall, Vice-President, Global Advertising Strategy and Creative Excellence at The Coca-Cola Company is the person responsible for leading global creative vision and strategy for the Company's portfolio of global brands. In this video he explains how Coke will leverage the opportunities in the new media landscape and transform one-way storytelling into dynamic storytelling hoping to add value and significance to peoples lives. Jonathan describes the challenge of content creation in an enlightening way, reminding us that "every contact point with a customer should tell an emotional story".

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Level343's comment, November 23, 2011 12:55 PM
Thanks for sharing...loved the video.
Level343's comment, November 24, 2011 11:16 AM
Thanks for the rescoop ;)
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Micro Copy: Content Strategy and Writing the User Interface

Micro Copy: Content Strategy and Writing the User Interface | Content Strategy |Brand Development |Organic SEO | Scoop.it
When we think about writing, planning or implementing copy for the web, most of us probably picture longer form text: blogs, about pages and information on...

 

As the framework of the Internet expands and as app-based experiences gain momentum, we need to continue to re-evaluate how our practice needs to shift to best serve new contexts.

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How to Develop a Social Media Content Strategy | Social Media Examiner

How to Develop a Social Media Content Strategy | Social Media Examiner | Content Strategy |Brand Development |Organic SEO | Scoop.it
Why businesses need a content strategy before a social media strategy and how to create one to engage audiences and build strong communities.
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Reusing Your Old Content In New Ways

Reusing Your Old Content In New Ways | Content Strategy |Brand Development |Organic SEO | Scoop.it
Repurposing existing content is an efficient way to produce additional content to help grow your business online. While coming up with new, compelling content ideas is a daunting task; there is nothing wrong with offsetting new content development with repurposed and repackaged content.
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If You’re Going To Write About SEO, Get It Right

If You’re Going To Write About SEO, Get It Right | Content Strategy |Brand Development |Organic SEO | Scoop.it

I read an article written by someone who isn’t in the SEO world – isn’t even on the outskirts of the SEO industry – well, it’s brings out the hillbilly hood in me. I have this insane urge to grab their faces, look deep in their eyes and say kindly, “shut the hell up”.

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Viral Content Strategies: Overview of 11 Basic Types

Viral Content Strategies: Overview of 11 Basic Types | Content Strategy |Brand Development |Organic SEO | Scoop.it
To get a better understanding of how to create viral content, it's helpful to understand a few terms. Here's a basic glossary of viral content types you should consider for online marketing and SEO efforts.
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Seven tips for better social marketing engagement: SMX insight

Seven tips for better social marketing engagement: SMX insight | Content Strategy |Brand Development |Organic SEO | Scoop.it
At SMX Social Media Marketing, Red Roof Inn shared its tips for Facebook marketing success.

 

1. TALK IS CHEAP. (SPEND TIME DEVELOPING CONTENT.) Bam... welcome to your reality check!

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Writing For Your Website Visitors

Writing For Your Website Visitors | Content Strategy |Brand Development |Organic SEO | Scoop.it
This isn’t a short blog, (they never are) but it holds a lot of information for those struggling to write their own web content and blogs. If you don’t have time now, bookmark it and come back la...

 

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5 Easy Ways to Jump-Start Your Content Strategy

5 Easy Ways to Jump-Start Your Content Strategy | Content Strategy |Brand Development |Organic SEO | Scoop.it

I have to admit I do like 

 

4. Talk about local events – but do it strategically!

How can you do this strategically?

Example of what NOT to do: Write about a local event. Post it on Facebook and expect to get a lot of shares. Then, get bummed out because you received 1 like and no shares. What happened? See below!

 

The take away on this is THINK LOCAL!!

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Quantity vs. Quality: What's More Important for Your Content Strategy?

Quantity vs. Quality: What's More Important for Your Content Strategy? | Content Strategy |Brand Development |Organic SEO | Scoop.it
Read about Quantity vs. Quality: What's More Important for Your Content Strategy? on the CopyPress blog.

 

The Content Balancing Act


The bottom line? The best content strategy is to develop as much content as you can without stepping below your minimum quality threshold. This will vary between publishers and even change over time as your priorities shift.

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Content strategy disrupts unethical agency sales practices — lucid plot, by Jonathan Kahn

Content strategy disrupts unethical agency sales practices — lucid plot, by Jonathan Kahn | Content Strategy |Brand Development |Organic SEO | Scoop.it

Excellent post about content strategy and your value in this ever changing industry...

In practice it will take a long time for client-side advocates to lead their organizations into the change management programs they actually need to start to get a hold of their content and web problems. But it’s starting to happen. And those of us who work as consultants should take an active role in the process, by refusing to participate in unethical selling practices.

 

Picture credit: http://nazareneblogs.org/kpprobst/files/2010/12/shopaholic.jpg

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The Psychology of Content

The Psychology of Content | Content Strategy |Brand Development |Organic SEO | Scoop.it

Click behavior, click triggers, logical impulses, common sense… it’s all part of the psychology of content. The amazing thing is how much actually goes into this psychology.

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5 Key Questions on Social Media, Content & SEO

5 Key Questions on Social Media, Content & SEO | Content Strategy |Brand Development |Organic SEO | Scoop.it
A few weeks ago, @aknecht and @SocialMichelleR had me on their #socialchat and as I am prone to do, I ask for questions in advance and try to answer them so...

 

I love the power of the Hash Tag. I'm an active user with #HonoringWomenWed: You can see at https://tweetreach.com/

TweetReach for #HonoringWomenWed

Reached 97,528 people via 50 tweets

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The Effect of the Panda Update on Your Content Strategy - with Arnie Kuenn video - by Dr. Ralph F. Wilson

The Effect of the Panda Update on Your Content Strategy - with Arnie Kuenn video - by Dr. Ralph F. Wilson | Content Strategy |Brand Development |Organic SEO | Scoop.it
In this video interview, SEO expert Arnie Kuenn explains how content marketing strategies have changed since Google's 'Panda' update in February 2011 downgraded the rankings of many content-heavy sites, due to duplicate or poor quality content.

 

Ultimate, content should be to add value to your customer -- not just to boost your rankings. Just changing placenames in a real estate site won't work; it can be spotted easily as poor and lazy content. 

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5 Content Pieces That Can Help You Build Site Authority | SEO.com

5 Content Pieces That Can Help You Build Site Authority | SEO.com | Content Strategy |Brand Development |Organic SEO | Scoop.it

By diversifying the types of content you develop you’re sure to find a method that your audience appeals to and that can aid in the pursuit of building your sites authority. [Infographic]

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Reduce, Reuse, Repurpose your Content | Vertical Measures

Reduce, Reuse, Repurpose your Content | Vertical Measures | Content Strategy |Brand Development |Organic SEO | Scoop.it
With Earth Month coming to a close, spend the last days of the month recycling something other than your garbage, and instead, recycle your content!
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