Content - 2012 Content Marketing Benchmarks, Budgets, and Trends : MarketingProfs Article | Content Strategy |Brand Development |Organic SEO | Scoop.it
Content - Some 9 in 10 B2B marketing organizations, regardless of company size or industry, say they've used content as a form of marketing in 2011, according to a study by the ...

 

 

Tactics
The most popular tactics are article-posting

(79% of respondents), social media (excluding blogs) (74%), blogs (65%), e-newsletters (63%), case studies (58%), and in-person events (56%).