Content Strategy |Brand Development |Organic SEO

Choosing title most appropriate title for each article is really important and this will decide how frequent your content will be viewed, shared and promoted by your target readers. Title is the key, content is the king and your knowledge will be the foundation of your success.

Would it not make sense for them to downgrade any websites that appear frequently in these lists. By using the disavowal process, we will be contributing data that helps them to do this.

Given the importance of Google search to website traffic, nevertheless any such concerns should not delay action on disavowal. The bottom line on all this is that to an extent you are damned if you do and are damned if you don’t. So accept the inevitable with good grace.

I don’t feel guest blogging is bad, nor that all bloggers who do it will be penalized by Google.SEOMOZ.org allows guest blogging and their rankings increased during the Panda update. But when SEO companies start to abuse any link building tactic, you need a preventative plan in place because an update from Google will be coming.

Before you get started, spend time planning the new site.  It’s going to be time well spent, I promise.  Why go through all the effort and cost of a redesign if you aren’t going to ensure everything is set up properly?  Plan your site structure to ensure you have all the pages you need and to ensure it’s all organized logically and cleanly.  This will be beneficial for the engines and for your site visitors.  You don’t want anything to be more than 1-2 clicks from the homepage.

To be effective, I had to think differently. My client sites already had large volumes of traffic, but tracking visitor counts without studying Web analytics led to an illusion of being in control — when really, they weren’t. I determined that it wasn’t just about getting more traffic. I had to get the right kind of visitors — people who would buy!

I had to adjust my strategy by stepping back to ask critical questions:

Where is Google headed?Where will Web search be in the next few months? Or years?What could I expect to blow up or become important?

Three Steps to Creative Content Marketing Success

Successful creative content marketing strategies have three distinct considerations, as Lee has often pointed out:

Discovery – Businesses understand how does their audience finds content.

Consumption – Brands optimize for an experience that resonates with their audience.

Action – Companies inspire their audience to take action, effectively converting social fans and prospects to buyers.

While optimizing for Facebook Graph Search is not the same as optimizing a webpage for search, there are several techniques you can use to optimize your Facebook page based on SEO best practices. Once optimized for search, you can then focus on how to optimize for social engagement on these pages. It is a great example of the importance of social signals and the convergence of search and social media best practice.

The big key to this is to find sites where the editorial policy is highly respected and the search engine trust for the site is likely to be very high. If you historically pursued guest posts solely for purposes of getting links, most probably with rich anchor text, than chances are that the sites you posted on don't have that high a level of trust with the search engines.

As Eric Enge (Stone Temple) stated this is An #SEO Gold Mine

While you’ll want to avoid statements that are too culturally specific, you need to remember that people are people, no matter where they live.

Excellent post by Lyena Solomon

Final Thoughts

Remember the formula to a scalable content generation strategy?

Fewer resources generating more high quality content make a scalable strategy.  Good processes will ensure that few resources are used. They will also streamline the very process of content generation.

As a result, you will receive large quantities of different types of content. Applying audience knowledge to your company message will solidify the quality.

Google is working towards the search of the future with the functionality unveiled yesterday at the event. Singhal forecast the three primary functions search will need to evolve. In his presentation, he stated search will need to:

Let's go over a couple of the developments announced yesterday that demonstrate Google is working toward its vision of the future of search.

I’m going to keep this simple and use a pretty conclusive description of content marketing from the Content Marketing Institute:

Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.

Content marketing is about understanding your audience – what motivates them, what interests them, and what doesn’t. It’s about using this intricate knowledge of your target audience to interact and engage with them through content to reach an end goal.

Today content is the focus of many news articles and SEO how-tos, in fact to the point where erroneously, people have been told to forgo everything but content development and content marketing. While content is important, so are all the other hundreds parts of the algorithm.

Overall, content is a positive SEO practice. However, many sites are still just trying to fill in content spaces with well content by quantity, not quality. This is not good.

The holy grail of content marketing is to make the process as predictable, repeatable, and scalable as the 30-second television spot or the banner ad without giving up the organic authenticity that distinguishes good branded content from marketing noise. What has been so dramatically and irrevocably disrupted is the narrow control over distribution.

Google Now is likely to be an important factor in the transition from tactical to strategic SEO. Google Now serves up results based on personalization, geo-localization, public sources and its users' search history. More specifically, it aggregates information from:

When someone converts on your website they are filled with hope, and that is a precious commodity. Whether someone purchases a new gadget, or requests additional information about a service that could change their business, or snags a free trial for software that could cure a specific woe – they are in a heightened state of excitement. And you are the source of that excitement!

Heightened traffic volumes can be a great sign that your business is gaining more industry cred, but increased traffic doesn’t always result in increased conversions. It’s important to understand which channels support more traffic, and which ones supply the most meaningful metrics to ensure you’ve got a balanced strategy.

Turning to social media channels, the study reveals that 52% of respondents acquired a customer via Facebook last year, with LinkedIn and company blogs following, each at 43%. More than one-third acquired a customer through Twitter, although fewer marketers had success with Google+ (15%) and Pinterest (9%), although that is likely related to lower adoption of those sources.