|
Content Strategy | Brand Development | Organic SEO
Organic SEO, brand development and content strategies go hand in hand. Marketing online is a mixture of all three: becoming visible with organic SEO, building your brand and doing it all with sound content strategies. Fresh Content is Kind provides links from around the Web for your enjoyment and learning, to help you market your most important asset – your brand.
How can we help you? Contact us and find out how... http://level343.com/ 
It’s one of those “too good to be true” things. They offer a lot: best link data ever, better insight into backlink profiles, and so on.
This is a link management program, which is totally different. If you want to compare your links to a competitor’s, for example, you can do it. If you want to keep track of your link building campaigns in terms of where they were requested, which ones are under review, broken or being processed, CognitiveSEO will help you do it. 
Adding this to our http://level343.com/article_archive/2011/10/06/seo-definitions-understanding-seo-terminology/
While there are plenty of great articles on the Search Engine Journal website that dissect current SEO best practices and provide excellent recommendations to current webmasters, all the advice in the world won’t make a difference in your website’s success if you don’t understand the terminology that’s being used in the first place! 
Earlier today Google began rolling out a huge update to it’s search engine - the Knowledge Graph.
The SEO of old (a year ago) is dying at a much faster pace than expected. Over the past year-and-a-half Google has released more than 12 major updates to its algorithm, each one smacking websites down in the rankings like it’s going out of style. The hand of the big G is coming down, hard. In addition we’re now seeing double-digit percentages in the amount of search traffic where we aren’t provided the keywords searchers are using. 
Earlier this week we profiled digital marketing execs from General Mills and GE on how they’re running their organizations like publishers.
We leverage our online platforms – Facebook, Twitter, Pintrest, and Shop Your Way, to promote the FitStudio content. We also use some of our more traditional Sears marketing assets to let our customers know about FitStudio. We do use some paid methods of distribution as well. Since we have such a rich library of fitness content, we leverage services that allow people to choose our content from multiple online portal links. 
Google has introduced the "Knowledge Graph" — or semantic analysis — to its most fundamental tool, search. Here's what that means.
Google’s Knowledge Graph will roll out across the U.S. (and on all Google platforms: desktop, mobile, tablet) in the coming days. Eventually, it will go global. Give it a try and let us know what you think of the brand new Google Search in the comments. 
Identify deep insights about your brand strength, online & offline, by measuring "unaided brand recall" using Google's Insights for Search.
A lot of digital analytics focuses on direct response (conversions, leads, etc.). But there is an additional valuable, and sexy, focus of our marketing we don't give enough analytical love: Branding! 
Marketers get a lot of questions. And that's why it's important to focus on marketing analytics instead of web analytics for a complete picture of performance.
However, data can be tricky. Not only is there a ton of it, but it’s not always clear what data is the most important. Marketers often get caught up in things like new vs. returning visitors, growth of unique visitors, etc. And while that data is interesting, it doesn’t provide what marketers need: a complete picture of their performance. That’s because that data is web analytics, not marketing analytics. 
Atutorial on using Google operators to find prospects for a blogger outrach campaign. This post also includes a short review of LinkProspector.
Great post by Terry included is a Video by Garrett. 
You’ve spent thousands of dollars on professional landing pages: professional design; professional copy; professional images. The pages drip professionalism and you’ve watched more dollar signs float out of your wallet than a bird has feathers. 
A little on the cheesy side, but the good intent is there...
"Actually, most link building techniques in the past are still working until now. All you need is to do it the ethical way – DO NOT ABUSE AS WE CANNOT ALWAYS OUTSMART OR FOOL GOOGLE BY USING THE DARK TECHNIQUES OF SEO." 
This will help you add Google authorship markup, quickly and easily.
What is Rel=”Author” and Why Should I Use it? If you are a frequent blogger or writer, you can claim your hard work as your own and build a reputation for being an expert on your subject. Basically, by adding more information, Google can provide users with trusted authors. 
Negative SEO is not a new concept but it is one that has recently become more mainstream.
These are underhanded tactics where companies do SEO activity for their competitors so it appears that they are breaching Google's guidelines and they get penalized. |
Buried in online marketing day in, day out, we often forget that there are *gasp* people who don’t know search, marketing, or the intricacies of content development. We know, we know; it’s hard to believe, isn’t it?
In the beginning of all this, there was Google. Oh, sure, the Internet came about first, but did you really care (for the most part) until the Big Daddy search engine came along? Once we started asking the SE for everything from “how to put up a roof” to “how much does this cost”, life changed forever. 
Here you will find a comprehensive list of search engines other than Google.
Nice list with links... 
Let the LDA Google Games Begin The LSI myth is all grown up! Here I go again... and seriously, I just can't fucking help me'self. Ya know? 
We used RJMetrics was used to conduct user loyalty analysis and cohort analysis on publicly available Google+ data.
Here are some of our most interesting findings:
** The average post has less than one +1, less than one reply, and less than one re-share.
** 30% of users who make a public post never make a second one. Even after making five public posts, there is a 15% chance that a user will not post publicly again.
** Among users who make publicly-viewable posts, there is an average of 12 days between each post
** A cohort analysis reveals that, after a member makes a public post, the average number of public posts they make in each subsequent month declines steadily. This trend is not improving in newer cohorts. 
A long time ago, we wrote about SEO fast food (I’ll Take #1 Ranking with That, but Hold the Fries). The idea of SEO fast food is that everyone wants fast online marketing; they want fast results. They want to...
Compelling Marketing You see examples of compelling marketing everywhere you go. You see them on billboard ads, television ads, print ads… Everywhere you see various examples of marketing meant to extol the virtues of products. –Or, more correctly, your own virtues if you simply own this product. 
"The Knowledge Graph enables you to search for things, people or places that Google knows about—landmarks, celebrities, cities, sports teams, buildings, geographical features, movies, celestial objects, works of art and more—and instantly get information that's relevant to your query. This is a critical first step towards building the next generation of search, which taps into the collective intelligence of the web and understands the world a bit more like people do," explains Google.
As Mashable says, "the transition from a word-based index to this knowledge graph is a fundamental shift that will radically increase power and complexity."
Video included at the bottom... ![11 Tips to Get Your Content Marketing on Track [Research] | Content Strategy |Brand Development |Organic SEO | Scoop.it](http://img.scoop.it/DQBabV9P3hu12Nx7CqqYsjl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
Content marketing, regardless of what marketers call it, is the most popular digital marketing strategy according to Chief Marketer’s March 2012 online survey of US marketers.
Content marketing encompasses a variety of formats. Every marketer is challenged creating sufficient information to answer customer questions and to set the business apart from its competitors. 
5 Must-Have Tools for Content Creators and Website Owners...
The problem with all these toys is finding ones that work well AND save time. Lots of times, I find ones with one or two helpful features and this usually means entering the same information into multiple locations. Or, I end up tracking several applications at the same time. 
User personas are fictional characters which are typically used in the user-centred design process to represent the different user types of a website. I’m going to talk about how they can be applied to your SEO.
Glad to see someone else is finally agreeing on this...we have to create the magic. Use what's available including being creative while building an entity/person/brand. 
Collecting the right data and attributing it to the right sources will help you understand how SEO impacts your business. Learn how to structure your data to enable analysis and reporting and SEO analyses you can perform with visitor intelligence. 
News for the marketing & media industries in the UK, with stories, job search resources, events listing, and features.
The continuing importance of blogger engagement 
Have you ever stopped and asked yourself about the role questions play in your content marketing strategy?
We don’t necessarily always realize it, but in content marketing, so much of what we do is educating. And what drives education? Questions to answer and problems to solve. Curiosity. 
Many B2B marketers are already challenged by social media and along comes Google+, another social network they don't have time to learn and master. |
| 1 | 2 | 3 | 4 |  |
31 |
|
Next |
