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The Psychology of Stories: The Storytelling Formula Our Brains Crave

The Psychology of Stories: The Storytelling Formula Our Brains Crave | Content Strategy curated | Scoop.it
Learn why our brains go nuts for a good yarn -- and how you can recreate it in your marketing.
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Brand Storytelling Lessons From a Successful Screenwriting Instructor

Brand Storytelling Lessons From a Successful Screenwriting Instructor | Content Strategy curated | Scoop.it
Just because storytelling is becoming more popular doesn't mean it's always being done well. In truth, effective storytelling is deceptively difficult, requiring dedication, focus, and ongoing prac...
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How To Build a Content Strategy Using a Social Media Audit |

How To Build a Content Strategy Using a Social Media Audit | | Content Strategy curated | Scoop.it
Here's how to create a stronger social media audit and strategy by researching, analyzing and comparing your social media presence with your competitors'.
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How To Create Perfect Posts for Blog, YouTube, Tumblr, Vine, Google+, Facebook & Twitter: Version 4 [Infographic] - mycleveragency - Full Service Social

How To Create Perfect Posts for Blog, YouTube, Tumblr, Vine, Google+, Facebook & Twitter: Version 4 [Infographic] - mycleveragency - Full Service Social | Content Strategy curated | Scoop.it
So here is the newest addition to our Perfect Posts series – some quick-glance information and best practices to help you drum up engagement across social.
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Six Messaging Myths a Content Strategist Should Know About - Flip the Media

Six Messaging Myths a Content Strategist Should Know About - Flip the Media | Content Strategy curated | Scoop.it
How to position messages in a way that creates an intuitive understanding of message importance for the reader.
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The Author Transmedia Mindmap: Building Your Content Marketing Mosaic | Bookphoria - http://bookphoria.com/blog/the-author-transmedia-mindmap-building-your-content-marketing-mosaic/

The Author Transmedia Mindmap: Building Your Content Marketing Mosaic | Bookphoria - http://bookphoria.com/blog/the-author-transmedia-mindmap-building-your-content-marketing-mosaic/ | Content Strategy curated | Scoop.it
As an author, you may be wondering how multimedia solutions fit into the overall book and business marketing strategy. Creating compelling content is just one...
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The Importance of Documenting a Content Strategy | How Do You Connect

The Importance of Documenting a Content Strategy | How Do You Connect | Content Strategy curated | Scoop.it
If the B2C Content Marketing 2014 Benchmarks, Budgets and Trends study shows us anything, it’s that marketers aren’t ready to boot content off her throne.
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Future of SEO in a Social Content World - Madrid OMWeek

SEO is beyond keywords and links. Here are future trends for the role of SEO that focuses on a customer centric, integrated marketing approach, Presented by Lee
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Is Your Content Marketing a Failure? These Five Metrics Can Tell You

Laurinda Shaver 's insight:

If you do content marketing, you probably want it to help increase sales in the long run. However, the tricky part is that usually there is a time-and-space gap between a piece of content you publish and a closed sale.

So, what metrics can marketers track to make sure their content strategy is headed in the right direction.

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Planning Your Social Media Content Strategy - Business 2 Community

Planning Your Social Media Content Strategy - Business 2 Community | Content Strategy curated | Scoop.it
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11 Essential Ingredients Every Blog Post Needs [Infographic] - Copyblogger

11 Essential Ingredients Every Blog Post Needs [Infographic] - Copyblogger | Content Strategy curated | Scoop.it
So. You think you’ve got yourself a good blog post. You chose your writing style. You knocked out the first draft. You allowed it to sit for an hour or a day. Now it’s time to edit that bad dog — ruthlessly.
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My 5 Predictions for 2014

My 5 Predictions for 2014 | Content Strategy curated | Scoop.it
I am uncharacteristically optimistic about the coming year--at least as it relates to my primary focus of technology's impact on business and life.
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How Storytelling can boost your startup

Every entrepreuner has a story to tell. Get some insights on how to use storytelling techniques to tell your story!
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INFOGRAPHIC: The Science of Storytelling

INFOGRAPHIC: The Science of Storytelling | Content Strategy curated | Scoop.it
Brand storytelling is big - and getting bigger. As we're all geeky about the content, stories and ideas that brands publish we thought we'd take a look at the
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What is indigenous content and should it be part of your content strategy?

What is indigenous content and should it be part of your content strategy? | Content Strategy curated | Scoop.it

There's a new buzzword doing the rounds in content marketing circles - indigenous content. However, the concept is really nothing new at all.

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The ‘Holodeck’ Arrives in Newsrooms. How Will VR Influence Storytelling? | Idea Lab | PBS

The ‘Holodeck’ Arrives in Newsrooms. How Will VR Influence Storytelling? | Idea Lab | PBS | Content Strategy curated | Scoop.it
It’s not every day that you stumble across a fundamentally new form of storytelling, but that’s exactly what’s happened in the last few months thanks to a confluence of exciting new technologies and some smart, motivated people working in the so-called field of “virtual re...
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Sharise Cunningham's curator insight, May 16, 2014 7:19 AM

Experiential storytelling; an interesting concept. But does it blur the lines with story making?

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25 Tools To Boost Your Content Strategy [Infographic]

25 Tools To Boost Your Content Strategy [Infographic] | Content Strategy curated | Scoop.it
I keep hearing that digital marketing continues to be a significant focus of marketing and lead generation campaigns. As we have all heard before, successful digital marketing requires fresh and high…
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Danielle M. Villegas's curator insight, April 4, 2014 9:02 AM

Some great tools are listed on here. I've heard of or used some of them, such as Prezi. I know TechWhirl uses Storify, and I met List.ly's Nick Kellet at the ICC2014--great guy with great ideas. Definitely check these tools out.  I know many can be rather helpful. 

--techcommgeekmom

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How To Think Like A Master Content Strategist

How To Think Like A Master Content Strategist | Content Strategy curated | Scoop.it
I recently argued that one of the top content marketing trends of 2014 will be hiring a director of content strategy (for more trends, see The Top 7 Content Marketing Trends of 2014). But what if your business can’t support a full-time content strategist? Can you develop a system that [...]
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Danielle M. Villegas's curator insight, April 4, 2014 9:08 AM

This article is more about applying strategy to content marketing, but it still has some good points about how one should go about deciding some key content strategy points. Worth reading carefully. 

--techcommgeekmom

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How to Develop B2B Personas for Remarkable Content Marketing

How to Develop B2B Personas  for Remarkable Content Marketing | Content Strategy curated | Scoop.it
Buyer personas are fictional characters that marketing leaders create to represent the people they sell to. A persona integrates the characteristics of typical buyers. For a couple of decades, personas have guided industrial and software designers. And now they have become the foundation of content marketing strategies, enabling marketers to provide all the information buyers need to move them efficiently through the buying cycle.
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The Benefits of Quality Content and Genuine Social Engagement | Social Media Today

The Benefits of Quality Content and Genuine Social Engagement | Social Media Today | Content Strategy curated | Scoop.it
With every algorithm update, Google is making SEO more and more complex.
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The Blueprint for a Real Content Marketing Plan

The Blueprint for a Real Content Marketing Plan | Content Strategy curated | Scoop.it
Aaron Kahlow shares his cliff notes, down and dirty version of a content marketing blueprint, with everything important for content marketing in 2014.
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The Content Cycle: how to improve your campaign strategy

The Content Cycle: how to improve your campaign strategy | Content Strategy curated | Scoop.it
Earlier this year I was asked to speak at the Brighton Digital Marketing Festival and host the content session during the afternoon.
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50 Content Marketing Predictions for 2014

Here is our annual piece - 50 Content Marketing Predictions for 2014. Produced by the Content Marketing Institute. See if the following predictions come true a
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