Content strategy
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Rescooped by Vivienne Rudcenko from Content Marketing & Content Strategy
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How do you measure content? Algorithms or Feelings

More Feeling, Less Metrics. That's what I concluded when I asked myself "What Does Your Next Content Audit Need?" I've recently audited 130 blogs and 3500 posts

Via Stefano Principato
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Stefano Principato's curator insight, October 23, 2013 1:58 AM

Do we need more content? No. 
Do we need more metrics? No. 
We need MORE feeling. We need to add more humans and humanity back into the process of content creation. 

Rescooped by Vivienne Rudcenko from Digital-News on Scoop.it today
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10 Signs Your B2B Content Marketing Strategy is Working

10 Signs Your B2B Content Marketing Strategy is Working | Content strategy | Scoop.it
By: Andaiye Taylor, NewsCred Contributor –
Content marketing has caught fire recently as an effective marketing strategy for B2B brands. Initially, it’s common for brands to focus exclusively on the content creation process.

Via Thomas Faltin
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