Content Strategy
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Editorialized content curation = SEO gold.

Editorialized content curation = SEO gold. | Content Strategy | Scoop.it

One of the effects of the rise of popularity in content marketing has been a surge in content curation; the practice of aggregating similar content into one place in an attempt to create new value.


Via Ally Greer
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Olinda Turner's curator insight, January 7, 2014 8:04 PM

Wonderful article showing the value that good curation can add to search engine results. The best curations are not robotic compilation of links, but a thoughtful editorial take on a subject. Well worth the read.

Witmer Group's curator insight, January 7, 2014 8:10 PM

Excellent article!  

Sylvain Richard's curator insight, January 8, 2014 9:00 AM

Content curation: a strategy to increase SEO rankings 

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A Content Marketing Strategy Using Paid, Owned, and Earned Media - Business 2 Community

A Content Marketing Strategy Using Paid, Owned, and Earned Media - Business 2 Community | Content Strategy | Scoop.it
A Content #Marketing Strategy Using Paid, Owned, and Earned Media via @B2Community http://t.co/n9FaMP7w2F
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Ten Reasons Your Content Strategy Is More Important than Link Building - AudienceBloom

Ten Reasons Your Content Strategy Is More Important than Link Building - AudienceBloom | Content Strategy | Scoop.it
There is a huge debate about which is better, content strategy or link building. The truth is that they both have their benefits, but one of the two seems to emerge as the leader in most instances.
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The 5 P’s of Social Media Framework

The 5 P’s of Social Media Framework | Content Strategy | Scoop.it

Here, Kawasaki outlined the “Five P’s of Social Media”, which are basically different guidelines on how to orient your social media messaging based on the way that your business communicates with customers & prospects along with what specific social network you will be using.


Via Stefano Principato
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Stefano Principato's curator insight, December 6, 2013 7:27 AM

Use the Five P’s as a framework to building meaningful messages on social networks. This framework will enable your brand to ‘speak the language’ of each social network and build engagement with relevant audiences that are of high value to your business.

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5 Ways to Create More Strategic Content in 2014

5 Ways to Create More Strategic Content in 2014 | Content Strategy | Scoop.it
The 5-step guide for content marketers to step up their game in 2014 and create more strategic content.

Via Stefano Principato
Myrtille Nury-Torras's insight:

Simple, intelligent et efficace, un "how to" à ajouter à votre liste de bonnes résolutions pour 2014.

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Stefano Principato's curator insight, December 5, 2013 11:39 AM
Knowing media formats ahead of time helps you manage & prioritize your production schedule.
sophiedesc's curator insight, December 5, 2013 4:54 PM

What about you: of all the content you created in 2013, how much did you plan strategically?

 

Well, I'm sure  we all need to read these 5 really useful tips from guest blogger Tommy Walker on the unbounce blog ;)

Carol Sherriff's curator insight, December 6, 2013 1:37 PM

You will probably already know the 5 steps but this is well put together and a helpful reminder.

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A Simple Content Marketing Org Chart

A Simple Content Marketing Org Chart | Content Strategy | Scoop.it
When I tried to find a simple org chart to help organizations visualize their own content team, I couldn’t find anything quite simple enough.
Myrtille Nury-Torras's insight:

Intégrer la stratégie de contenu dans son organisation : qui pour faire quoi ? Un topo synthétique qui éclaire bien le sujet.

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The secret psychology behind persuasive content

In this revealing keynote presentation for the CMA, Nathalie Nahai, The Web Psychologist, will explore the hidden psychological triggers you can use to create c
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Coca-Cola digital chief: 'Kill the press release'

Coca-Cola digital chief: 'Kill the press release' | Content Strategy | Scoop.it
By 2015, the press release will be a thing of the past at Coke, thanks to its new brand journalism website, which replaced its home page.

Via Bilen Mesfin Packwood, Janine Lloyd
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My first six months in marketing as a content strategist | Content ...

My first six months in marketing as a content strategist | Content ... | Content Strategy | Scoop.it
Perhaps the biggest difference between my perception and reality was how much the marketing team guides what the business does. It's clear that the services the company offers and strategic direction it takes are heavily ...
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The Stages of Content Marketing Maturity: How Young is your Strategy?

The Stages of Content Marketing Maturity: How Young is your Strategy? | Content Strategy | Scoop.it
The Altimeter Group, a business research and advisory company, believes that there are 5 stages of content marketing maturity. (Explained really clearly: The Stages of Content Marketing Maturity: How Young is your Strategy?
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Why you need repetition in your content strategy - iMediaConnection.com

Why you need repetition in your content strategy - iMediaConnection.com | Content Strategy | Scoop.it
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10 Signs Your B2B Content Marketing Strategy is Working

10 Signs Your B2B Content Marketing Strategy is Working | Content Strategy | Scoop.it
10 ways to know if #content marketing is working via @newscred. 2 of them - #engagement and #thoughtleadership http://t.co/DUoM2ZuHXk
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What do we get wrong about content marketing?

What do we get wrong about content marketing? | Content Strategy | Scoop.it
Myrtille Nury-Torras's insight:

Content marketing is flesh and blood!

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4 Big-Time Errors That Are Ruining Your Content Marketing

4 Big-Time Errors That Are Ruining Your Content Marketing | Content Strategy | Scoop.it
  You’ve heard it over and over, for quite some ti… (4 Big Time Errors That Are Ruining Your Content Marketing Strategy http://t.co/1wGnBEjlp5)
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Why “Simple” Websites Are Scientifically Better

Why “Simple” Websites Are Scientifically Better | Content Strategy | Scoop.it
Tweet Tweet Why "Simple" Websites Are Scientifically Better by If you enjoyed this post, subscribe to updates Get actionable conversion advice in your inbox. Email once a week. Unsubscribe at any time with a single click.
Myrtille Nury-Torras's insight:

Savoir faire simple

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