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Stop Selling, Start Helping: 5 Tips for Creating Magnetic Content

Stop Selling, Start Helping: 5 Tips for Creating Magnetic Content | content strategy | Scoop.it
Selling brings you a customer today, but being helpful creates customers for life. Stop selling and start helping with these 5 tips to dynamic, valuable, and awesome content marketing campaigns.

Via Jeff Domansky
Lisa Rathjens's insight:

Useful content is always the most enduring ...

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aanve's curator insight, February 16, 9:52 PM

www.aanve.com

 

Ali Anani's curator insight, February 17, 12:57 AM

Selling is transient, helping in for long term bonding. Help and sell shall come

Patricia Mignone's curator insight, February 17, 6:46 AM

Comment fidéliser vos clients?

Au alieu de chercher à vos vendre à tout prix, décelez leurs besoins et aidez-les à résoudre leurs problemes.

content strategy
Valuable, at times entertaining, insights into content strategy from around the web
Curated by Lisa Rathjens
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What is the Internet of Things?

Lisa Rathjens's insight:

Nicely done infographic that not only explains what the buzzphrase "internet of things" is supposed to mean, it provides relevant examples and clear breakdown. 

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Rescooped by Lisa Rathjens from Time to Learn
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Browse Hundreds of Old Newspapers in the Google News Newspaper Archive

Browse Hundreds of Old Newspapers in the Google News Newspaper Archive | content strategy | Scoop.it

Google Books is a great place to find books and old magazines, but if it is newspapers you're after then check out the Google News Newspaper Archive. In the archive you will find hundreds of newspapers that have been digitized for reading online. You can search for a specific newspaper by title or browse for articles by date and title.


Via Frédéric DEBAILLEUL
Lisa Rathjens's insight:

Just another great resource ... so much to read, so little time ...

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Cendrine Marrouat - www.socialmediaslant.com's curator insight, February 22, 2:51 AM


Very neat feature!

ethne staniland's curator insight, February 22, 3:50 AM

A useful tool for research

Nine0Media's curator insight, February 24, 1:22 PM

#VeryInteresting #SEO #Nine0Media

Rescooped by Lisa Rathjens from Public Relations & Social Media Insight
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Stop Selling, Start Helping: 5 Tips for Creating Magnetic Content

Stop Selling, Start Helping: 5 Tips for Creating Magnetic Content | content strategy | Scoop.it
Selling brings you a customer today, but being helpful creates customers for life. Stop selling and start helping with these 5 tips to dynamic, valuable, and awesome content marketing campaigns.

Via Jeff Domansky
Lisa Rathjens's insight:

Useful content is always the most enduring ...

more...
aanve's curator insight, February 16, 9:52 PM

www.aanve.com

 

Ali Anani's curator insight, February 17, 12:57 AM

Selling is transient, helping in for long term bonding. Help and sell shall come

Patricia Mignone's curator insight, February 17, 6:46 AM

Comment fidéliser vos clients?

Au alieu de chercher à vos vendre à tout prix, décelez leurs besoins et aidez-les à résoudre leurs problemes.

Rescooped by Lisa Rathjens from Consumer Behavior in Digital Environments
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Eye Tracking 101: How Your Eyes Move on a Website

Eye Tracking 101: How Your Eyes Move on a Website | content strategy | Scoop.it

Engage website visitors better by designing your site to match how people's eyes move on the page. Here are some surprising eye tracking stats to help.

 

Putting together a great looking website is a great start, but it is just a start.

 

True web design requires you to venture beyond the aesthetic and into the worlds of User Experience and Conversion Rate Optimization.

Knowing how the viewers of your site really see it can help to shine light on new and/or missed opportunities within your current design. It may also bring out the need for new elements or changes.

 

While there are plenty of options for improving CRO, eye tracking analysis provides some of the most useful information for optimizing your biggest digital marketing asset, your website.

 

A good design will catch people’s eye, but a great design will keep people on your site and get them engaged with your content. And while you shouldn’tunderestimate the power of good copy, your design is what people notice first.

 

We teamed up with our friends over at Single Grain to put together the infographic below in hopes that it will help everyone get a better, basic understanding of what eye tracking is and what it can do.


Via Russ Merz, Ph.D.
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Steve Baker's curator insight, February 19, 7:37 AM

Designing clean, effective websites that work and deliver clients 

Mike Milazzo's curator insight, February 21, 10:09 AM

When we get past all the ads.

Gonzalo Moreno's curator insight, February 22, 6:55 AM

One of my students' favorite topics... XD

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You can’t avoid the ‘Internet of things’ hype, so you might as well understand it

You can’t avoid the ‘Internet of things’ hype, so you might as well understand it | content strategy | Scoop.it
Adding Internet capabilities to everyday appliances is all the rage, but don't expect to wake up in a science fiction automated home anytime soon.
Lisa Rathjens's insight:

The tension between convenience and privacy will only become more acute ....

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How WestJet Nailed it on Content Strategy

How WestJet Nailed it on Content Strategy | content strategy | Scoop.it
The WestJet Example Creating good customer experiences is all about knowing your audience and their wants. Also delivering your message through storytelling or experiences that connects to people and make them feel emotions.
Lisa Rathjens's insight:

Why Content Strategy and Content Marketing get mixed up all the time -- Wow, fabulous investment by this company in creating viral marketing and high customer satisfaction ... I bet it worked better than a SuperBowl ad.

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Content Strategy in the Age of Semantic Search

Content Strategy in the Age of Semantic Search | content strategy | Scoop.it
What does a content strategy for semantic search look like? This post examines semantic technology and the media formats needed for an effective content strategy.
Lisa Rathjens's insight:

The trick is to not only serve up what your prospects are looking for, but what they’ll look for next. Fascinating article ...

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Content Strategy & Storytelling | Smashing Magazine

Content Strategy & Storytelling | Smashing Magazine | content strategy | Scoop.it
Improve UX by storytelling, clear content strategy, avoid copywriting errors and improve your branding. Make your content make a difference.
Lisa Rathjens's insight:

This is a mini-scoop in itself, a collection of Content Strategy articles from Smashing Mag ... a few gems in here...

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Content Strategy Takes Center Stage At World’s Largest Technical Communication Event | The Content Wrangler

Content Strategy Takes Center Stage At World’s Largest Technical Communication Event | The Content Wrangler | content strategy | Scoop.it
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Rescooped by Lisa Rathjens from Content Marketing & Content Strategy
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Content Marketing versus Content Strategy: The Devil is In the Details

Content Marketing versus Content Strategy: The Devil is In the Details | content strategy | Scoop.it
An interesting discussion has taken shape, with many content folks weighing in on the difference between “content strategy” and “content marketing.” (RT @UniquelyFunMktg: Content Marketing versus Content Strategy: The Devil is In the Details

Via Stefano Principato
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Stefano Principato's curator insight, October 29, 2013 4:23 AM
Where content marketing focuses on audience engagement, content strategy focuses on placing content pieces within a larger framework and aligning overall content development with business goals.
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Where everyone in the world is migrating—in one gorgeous chart

Where everyone in the world is migrating—in one gorgeous chart | content strategy | Scoop.it
It's no secret that the world's population is on the move, but it's rare to get a glimpse of where that flow is happening. In a study released in today's Science, a team of geographers used data snapshots to create a broad analysis of global migrations over 20 years. The study was conducted by three...
Lisa Rathjens's insight:

This is a beautiful and visually impactful infographic!

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The six types of Twitter conversations

The six types of Twitter conversations | content strategy | Scoop.it
Have you ever wondered what a Twitter conversation looks like from 10,000 feet?
Lisa Rathjens's insight:

Fascinating and thoughtful analysis of Twitter conversations. Be sure to also read the in-depth report at http://www.pewinternet.org/2014/02/20/mapping-twitter-topic-networks-from-polarized-crowds-to-community-clusters/

 

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Information Is Beautiful

Information Is Beautiful | content strategy | Scoop.it
Dedicated to distilling the world’s data, information and knowledge into beautiful, interesting and, above all, useful visualizations, infographics and diagrams.
Lisa Rathjens's insight:

Incredibly valuable collection of data and ideas re how to display information in a meaningful and beautiful way

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Klout evolves into a content creation platform as it seeks to help you become more influential

Klout evolves into a content creation platform as it seeks to help you become more influential | content strategy | Scoop.it
Klout is evolving from a service that told you how much influence you had in terms of a numerical value, to a service that now tells you why you're influential and how you can improve ...
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Rescooped by Lisa Rathjens from MarketingHits
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10 Tips for a Successful Mobile Email Campaign [Infographic]

10 Tips for a Successful Mobile Email Campaign [Infographic] | content strategy | Scoop.it
In the Email Marketing world, mobile is the latest and biggest improvement in the last decade, at least.
The rest of the world is still on the fence, most trying to figure out how to approach it.

Via Brian Yanish - MarketingHits.com
Lisa Rathjens's insight:

About Content Marketing more than Content Strategy, but I still like the infographic

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Content Strategy Lessons from Hollywood Costume Designers - Business 2 Community

Content Strategy Lessons from Hollywood Costume Designers - Business 2 Community | content strategy | Scoop.it
Content Strategy Lessons from Hollywood Costume Designers http://t.co/QG5lXv9JB4 written by @andreagoulet
Lisa Rathjens's insight:

Where are your "ruby slippers"?

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Content Strategy: 64 Tips for Google Plus [infographic]

Content Strategy: 64 Tips for Google Plus [infographic] | content strategy | Scoop.it
Blog post at How-to Social Media Graphics: Make Your Own Graphics! : Do you have a content strategy for Google Plus?
Lisa Rathjens's insight:

64 tips. Wow that's a lot. Don't we usually want to keep things to 7-10?

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The History of Typography - Animated Short

A paper-letter animation about the history of fonts and typography. 291 Paper Letters. 2,454 Photographs. 140 hours of work. Created by Ben Barrett-Forrest ©...
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Rescooped by Lisa Rathjens from Content Marketing & Content Strategy
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Infographic: What is Content Marketing?

Infographic: What is Content Marketing? | content strategy | Scoop.it
Check out this great infographic created by the team at CMO.com , which explains how blogs, social media and online communities can help increase customer acquisition for many companies.

Via Stefano Principato
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Laércio Bento's curator insight, October 29, 2013 8:53 AM

Comunicação em ferramentas de mídias sociais, só com conteúdo!

 

Mr Tozzo's curator insight, October 29, 2013 12:50 PM
Infographic: What is Content Marketing?
Angela Watkins's curator insight, October 30, 2013 12:45 AM

Blogs/Blog Marketing/Social Media/Social Media Marketing ... 

Rescooped by Lisa Rathjens from Content Marketing & Content Strategy
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5 Content Curation Sites That You Must Checkout

5 Content Curation Sites That You Must Checkout | content strategy | Scoop.it

There are n-number of curation sites and tools like Scoop.it, Pinterest, Quartz and more that you can follow or subscribe-to to stay synced with everyone and everything happening around us. 


Via Stefano Principato
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Stefano Principato's curator insight, October 28, 2013 8:25 AM

To help our readers and save them the time of Googling out more of such sites, we have handpicked 5 content curation sites.