Google Books is a great place to find books and old magazines, but if it is newspapers you're after then check out the Google News Newspaper Archive. In the archive you will find hundreds of newspapers that have been digitized for reading online. You can search for a specific newspaper by title or browse for articles by date and title.
Engage website visitors better by designing your site to match how people's eyes move on the page. Here are some surprising eye tracking stats to help.
Putting together a great looking website is a great start, but it is just a start.
True web design requires you to venture beyond the aesthetic and into the worlds of User Experience and Conversion Rate Optimization.
Knowing how the viewers of your site really see it can help to shine light on new and/or missed opportunities within your current design. It may also bring out the need for new elements or changes.
While there are plenty of options for improving CRO, eye tracking analysis provides some of the most useful information for optimizing your biggest digital marketing asset, your website.
A good design will catch people’s eye, but a great design will keep people on your site and get them engaged with your content. And while you shouldn’tunderestimate the power of good copy, your design is what people notice first.
We teamed up with our friends over at Single Grain to put together the infographic below in hopes that it will help everyone get a better, basic understanding of what eye tracking is and what it can do.
The WestJet Example Creating good customer experiences is all about knowing your audience and their wants. Also delivering your message through storytelling or experiences that connects to people and make them feel emotions.
Lisa Rathjens's insight:
Why Content Strategy and Content Marketing get mixed up all the time -- Wow, fabulous investment by this company in creating viral marketing and high customer satisfaction ... I bet it worked better than a SuperBowl ad.
An interesting discussion has taken shape, with many content folks weighing in on the difference between “content strategy” and “content marketing.” (RT @UniquelyFunMktg: Content Marketing versus Content Strategy: The Devil is In the Details
It's no secret that the world's population is on the move, but it's rare to get a glimpse of where that flow is happening. In a study released in today's Science, a team of geographers used data snapshots to create a broad analysis of global migrations over 20 years. The study was conducted by three...
Lisa Rathjens's insight:
This is a beautiful and visually impactful infographic!
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.