By now, you’ve no doubt heard about Vice’s humble beginnings. It’s 1994 in Montreal, and three guys—Shane Smith, Gavin McInnes and Suroosh Alvi—decide to launch a free punk magazine called the Voice of Montreal. Two years later, the magazine drops the “o,” changing its name to Vice.
B2C companies currently spend about a quarter of their budget on content marketing and 60% have plans to increase those budgets next year. How do you, the brand, tap into your customer’s social stream? The answer is simple: People-powered content.
When people think of social media marketing for business, they too often apply an either/or mentality when in reality an and/and approach is the right one: for most brands today, social media marketing is more of an ever-growing buffet spread than...
In our latest e-book, "State of Travel Content Marketing: Brands and Trends Taking Flight in 2015," we examine the shift in technological and cultural behavior that's helping travel marketing take off, the brands leading the way, and what you...
Don’t make assumptions about why something succeeds. Test it. Think you went viral because of X, Y and Z? Do X, Y and Z again and see what happens. A lot of times, things aren’t succeeding for the reasons you think they are.
The demise of tech media company GigaOm has sparked a huge debate on the business models that are shaping the new media landscape. In this post, we’ll take a look at how GigaOm and three other companies implement their own unique approaches to redefining business models for media organizations—either to tackle a new approach to advertising revenue, or to expand current value propositions.
Content Strategy and Your Voice Before I jump into a whole bunch of lists and questions and things for you to review to create your content strategy checklist, I want to talk about finding your voice…...
LinkedIn heeft ruim 4,4 miljoen leden in Nederland. Welke trends zijn er? Hoe vaak wordt dit online netwerk bezocht? En hoe gebruiken bedrijven deze site? Alle feiten en cijfers in een overzicht! Update 2014.
Have you ever heard of Maslow’s hierarchy of needs? It’s a useful concept for sales and marketing to create better connections and relationships with prospects and clients. Abraham Maslow wrote a paper in 1943, “A Theory of Human Motivation” and subsequent book, Motivation and Personality, where he summarized the 5 needs most people search for. The more basic needs are represented at the bottom of the pyramid.
Contently has applied this concept to content marketing which you can read below. It’s a more strategic approach to creating your content to better connect with readers. I think for each layer, we can add other elements depending on your target market. How are you or will you incorporate Maslow’s Hierarch of Needs into your content?
The internet has disrupted media in much the same way it has manufacturing of smartphones or the IT business, says Ben Thompson — value has moved to the edges, to specialized creators and to discovery platforms, leaving media companies in the middle
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.