Content Strategy and the Future of Publishing and Journalism
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Content Strategy and the Future of Publishing and Journalism
What happens with magazines and newpapers in the next view years? What is the role of an editor in 5 years? What does a solid content strategy look like for media brands and brands?
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How to Calculate Social Media ROI: A Delightfully Short Guide

How to Calculate Social Media ROI: A Delightfully Short Guide | Content Strategy and the Future of Publishing and Journalism | Scoop.it
Step-by-step instructions on how to calculate social media ROI for your marketing.
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Go Big or Go Home With These 10 Epic Content Ideas

Go Big or Go Home With These 10 Epic Content Ideas | Content Strategy and the Future of Publishing and Journalism | Scoop.it
It's not enough to just publish a blog post every now and again. You need to publish remarkable content that adds to the conversation.
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5 Crowdsourced News Platforms Shaping The Future of Journalism and Reporting

5 Crowdsourced News Platforms Shaping The Future of Journalism and Reporting | Content Strategy and the Future of Publishing and Journalism | Scoop.it
5 Crowdsourced News Platforms Shaping The Future of Journalism and Reporting http://t.co/XPOdhH0jLN
Kirsten Jassies's insight:

Very interesting development! 

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How Shane Smith Built Vice Into a $2.5 Billion Empire

How Shane Smith Built Vice Into a $2.5 Billion Empire | Content Strategy and the Future of Publishing and Journalism | Scoop.it
By now, you’ve no doubt heard about Vice’s humble beginnings. It’s 1994 in Montreal, and three guys—Shane Smith, Gavin McInnes and Suroosh Alvi—decide to launch a free punk magazine called the Voice of Montreal. Two years later, the magazine drops the “o,” changing its name to Vice.
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New Research Reveals Instagram Users Like to Shop

New Research Reveals Instagram Users Like to Shop | Content Strategy and the Future of Publishing and Journalism | Scoop.it

#1: Instagram Users Are Shoppers;#2: Instagram Audience More Likely to Engage;#3: Instagram Audience Is Young.


Via Hans van der Meulen, Kirsten Jassies
Kirsten Jassies's insight:

Indeed!

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Hans van der Meulen's curator insight, March 9, 2015 3:52 PM
Gebruikers van Instagram zijn relatief jong, winkelen graag en houden van interactie. Genoeg kansen voor bedrijven dus.
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7 Goal-Setting Tips and Strategies for Social Media Marketers

7 Goal-Setting Tips and Strategies for Social Media Marketers | Content Strategy and the Future of Publishing and Journalism | Scoop.it
A list of the most popular goal-setting tips and strategies for social media marketers.
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How to Create People-Powered Content That Works for Your Brand | Convince and Convert: Social Media Strategy and Content Marketing Strategy

How to Create People-Powered Content That Works for Your Brand | Convince and Convert: Social Media Strategy and Content Marketing Strategy | Content Strategy and the Future of Publishing and Journalism | Scoop.it
B2C companies currently spend about a quarter of their budget on content marketing and 60% have plans to increase those budgets next year. How do you, the brand, tap into your customer’s social stream? The answer is simple: People-powered content.
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8 Social Media KPIs You Should Track and Monitor

Is your social media campaign generating any ROI? Identify the success of your campaign with these 8 social media KPIs.
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29 Must-Read Content Marketing Articles of 2014

29 Must-Read Content Marketing Articles of 2014 | Content Strategy and the Future of Publishing and Journalism | Scoop.it
Content - As you prepare your content marketing strategy for the coming year (and you are preparing one, right?), keep these awesome expert tips and nuggets of valuable advice in mind.
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10 predictions for content marketing in 2015

10 predictions for content marketing in 2015 | Content Strategy and the Future of Publishing and Journalism | Scoop.it
2015 will be the year of ROI, but also the year that the power shifts, once and for all, to the consumer as people decide what content to engage with and share.
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Forget Facebook and Twitter: Time to Start Marketing on Pinterest and Instagram

Forget Facebook and Twitter: Time to Start Marketing on Pinterest and Instagram | Content Strategy and the Future of Publishing and Journalism | Scoop.it
When people think of social media marketing for business, they too often apply an either/or mentality when in reality an and/and approach is the right one: for most brands today, social media marketing is more of an ever-growing buffet spread than...

Via Riaz Khan
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Publishers and the Smiling Curve - stratechery by Ben Thompson

Publishers and the Smiling Curve - stratechery by Ben Thompson | Content Strategy and the Future of Publishing and Journalism | Scoop.it
Because of the Internet, there is no money in the middle, which makes publishing look a lot like the IT manufacturing industry.
Kirsten Jassies's insight:

For publishers: you need to be best friends with several social channels and ALL your important people should be social inlfuencers.

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How To Create A Content Strategy For Your Content Marketing

James looks at the best ways to create a Content Strategy that can revitalise your Content Marketing. Including how you can attract the right target audience, set ...
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State of Travel Content Marketing: Trends and Brands Taking Flight in 2015 — The Content Strategist

State of Travel Content Marketing: Trends and Brands Taking Flight in 2015 — The Content Strategist | Content Strategy and the Future of Publishing and Journalism | Scoop.it
In our latest e-book, "State of Travel Content Marketing: Brands and Trends Taking Flight in 2015," we examine the shift in technological and cultural behavior that's helping travel marketing take off, the brands leading the way, and what you...
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BuzzFeed Founder Jonah @Peretti Talks SEO, Social at #SMX

BuzzFeed Founder Jonah @Peretti Talks SEO, Social at #SMX | Content Strategy and the Future of Publishing and Journalism | Scoop.it
Don’t make assumptions about why something succeeds. Test it. Think you went viral because of X, Y and Z? Do X, Y and Z again and see what happens. A lot of times, things aren’t succeeding for the reasons you think they are.
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How 4 Media Companies Approach Their Business Models

How 4 Media Companies Approach Their Business Models | Content Strategy and the Future of Publishing and Journalism | Scoop.it
The demise of tech media company GigaOm has sparked a huge debate on the
business models that are shaping the new media landscape. In this post,
we’ll take a look at how GigaOm and three other companies implement their
own unique approaches to redefining business models for media
organizations—either to tackle a new approach to advertising revenue, or to
expand current value propositions. 
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6 SEO Content Strategies That Still Work in 2015 | Scoop.it Blog

6 SEO Content Strategies That Still Work in 2015 | Scoop.it Blog | Content Strategy and the Future of Publishing and Journalism | Scoop.it
Good Internet marketers know their SEO content strategy needs to be evaluated every so often in order to remain effective. Here's what to look at in 2015.

Via Thorsten Strauss, massimo facchinetti
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Thorsten Strauss's curator insight, April 19, 2015 12:48 PM

best practice: simple seo advise for 2015

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How to Create a Content Strategy That Works For You

How to Create a Content Strategy That Works For You | Content Strategy and the Future of Publishing and Journalism | Scoop.it
Content Strategy and Your Voice Before I jump into a whole bunch of lists and questions and things for you to review to create your content strategy checklist, I want to talk about finding your voice…...

Via Stefano Principato
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Content Marketing Killers Are Everywhere - Huffington Post

Content Marketing Killers Are Everywhere - Huffington Post | Content Strategy and the Future of Publishing and Journalism | Scoop.it
Beating blank page syndrome can be worse than your first date -- content creation is fraught with peril for many small businesses....
Kirsten Jassies's insight:
Great content is a mythic beast embedded within your business DNA
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8 belangrijke tips voor een perfecte LinkedIn bedrijfspagina

8 belangrijke tips voor een perfecte LinkedIn bedrijfspagina | Content Strategy and the Future of Publishing and Journalism | Scoop.it
Steeds meer mensen gebruiken een Linkedin profiel als tool voor zakelijk netwerken. Maar dankzij extra functies is zo'n profiel is ook geschikt als krachtig marketing instrument. Dat geldt eens te ...
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Alles wat je wilt weten over LinkedIn in Nederland 2014

Alles wat je wilt weten over LinkedIn in Nederland 2014 | Content Strategy and the Future of Publishing and Journalism | Scoop.it
LinkedIn heeft ruim 4,4 miljoen leden in Nederland. Welke trends zijn er? Hoe vaak wordt dit online netwerk bezocht? En hoe gebruiken bedrijven deze site? Alle feiten en cijfers in een overzicht! Update 2014.
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Interesting Infographics: The Content Marketing Hierarchy of Needs | CustomerThink

Interesting Infographics: The Content Marketing Hierarchy of Needs | CustomerThink | Content Strategy and the Future of Publishing and Journalism | Scoop.it
Have you ever heard of Maslow’s hierarchy of needs? It’s a useful concept for sales and marketing to create better connections and relationships with prospects and clients. Abraham Maslow wrote a paper in 1943, “A Theory of Human Motivation” and subsequent book, Motivation and Personality, where he summarized the 5 needs most people search for. The more basic needs are represented at the bottom of the pyramid.

Contently has applied this concept to content marketing which you can read below. It’s a more strategic approach to creating your content to better connect with readers. I think for each layer, we can add other elements depending on your target market.  How are you or will you incorporate Maslow’s Hierarch of Needs into your content?  

Via Jeff Domansky
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Marco Favero's curator insight, December 23, 2014 12:39 PM

aggiungi la tua intuizione ...

malek's curator insight, December 24, 2014 7:32 PM

captivating analogy with Maslow's hierachy

Jakarta Web Developer's curator insight, December 24, 2014 11:35 PM

be Social:  
https://www.facebook.com/JakartaWebDeveloper

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Mindjet Dashboard Series: 2015 Editorial Calendar - via @Mindjet's Conspire #ideasquad

Mindjet Dashboard Series: 2015 Editorial Calendar  - via @Mindjet's Conspire #ideasquad | Content Strategy and the Future of Publishing and Journalism | Scoop.it
In his latest Mindjet Dashboard piece, mind mapping expert Roger C. Parker presents an excellent framework for developing a 2015 editorial calendar.
Kirsten Jassies's insight:

wow, mindmapping your calendre is a GREAT idea!

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Value in the media industry is moving to the edges, and publishers are in the middle

Value in the media industry is moving to the edges, and publishers are in the middle | Content Strategy and the Future of Publishing and Journalism | Scoop.it
The internet has disrupted media in much the same way it has manufacturing of smartphones or the IT business, says Ben Thompson — value has moved to the edges, to specialized creators and to discovery platforms, leaving media companies in the middle
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