Content Strategy
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Rescooped by Karmon from Web Content Strategy
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Content Strategy: Content Strategy Mind Map - Updated

Content Strategy: Content Strategy Mind Map - Updated | Content Strategy | Scoop.it
Web Content Strategy articles, practitioner information, and content matrix discussions.

 

A thorough and thought-provoking mind map of content strategy issues.  Ultimately you will derive your own strategy map from your experience.  Here is something to compare with.


Via Jeff Beddow
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Rescooped by Karmon from Integrated Brand Communications
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Why content marketing needs content strategy

My slides from the Content Marketing Show, 8th November 2013. In my talk, I explain the difference between content strategy and content marketing, and look a...

Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, February 9, 2014 1:10 PM

A very useful overview of the component parts of a #brand content strategy. The author makes a sharp distinction between #contentmarketing (the "what") and #content strategy (the "how").

oconnorandkelly's curator insight, February 20, 2014 11:06 AM

33 really good slide that examine the relationship between content strategy and content marketing.

Rescooped by Karmon from Content Strategy |Brand Development |Organic SEO
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Complete Beginner’s Guide to Content Strategy | UX Booth

Complete Beginner’s Guide to Content Strategy | UX Booth | Content Strategy | Scoop.it

What is Content Strategy?

“Content strategy plans for the creation, publication, and governance of useful, usable content,” says Kristina Halvorson, author of the book Content Strategy for the Web.


Via Level343
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